--- title: "Black Diamond: search popularity in New Zealand" description: "Black Diamond makes headlamps and outdoor equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/black-diamond" publisher: "Brandwave" --- # Black Diamond: search popularity in New Zealand Black Diamond makes headlamps and outdoor equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Black Diamond - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among climbing harness brands**: 11.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing harness brands | 2 | 11.8% | 2.2K | | Rope bag brands | 2 | 11.8% | 2.2K | | Chalk bag brands | 2 | 10.6% | 1.9K | | Head torch brands | 1 | 52.7% | 2.2K | | Climbing shoes brands | 1 | 52.5% | 1.9K | | Trekking pole brands | 1 | 92.7% | 1.9K | - [Climbing harness brands](/demand/nz/categories/nz-climbing-harness-brands) - [Rope bag brands](/demand/nz/categories/nz-rope-bag-brands) - [Chalk bag brands](/demand/nz/categories/nz-chalk-bag-brands) - [Head torch brands](/demand/nz/categories/nz-head-torch-brands) - [Climbing shoes brands](/demand/nz/categories/nz-climbing-shoes-brands) - [Trekking pole brands](/demand/nz/categories/nz-trekking-pole-brands) ## Top climbing harness brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Black Diamond is the joint most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petzl | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ocún | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Arc'teryx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about climbing harness brands - Asked ChatGPT "Which climbing harness brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond - Asked ChatGPT "What are the best climbing harness brands in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Ocún - Asked ChatGPT "What's the best climbing harness brand in New Zealand for sport climbing?": 1. Black Diamond, 2. Petzl, 3. Ocún - Searched Google, AI Overview "harness for climbing": 1. Black Diamond, 2. Petzl - Searched Google, AI Overview "sport climbing harness": 1. Black Diamond Not named in any answer: Arc'teryx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Black Diamond changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Black Diamond in New Zealand rose from 1.6K to 2.2K. - Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing harness brands in New Zealand peaked at 13.1% in February 2026 and was lowest at 9.8% in August 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among rope bag brands in New Zealand peaked at 13.1% in February 2026 and was lowest at 9.9% in August 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among chalk bag brands in New Zealand peaked at 10.9% in February 2026 and was lowest at 8.2% in July 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand increased from 45.2% to 52.7%. - Across the 12 months ending September 2026, Black Diamond’s share of searches among head torch brands in New Zealand peaked at 52.7% in September 2026 and was lowest at 37.6% in April 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand increased from 49.2% to 52.5%. - Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand peaked at 52.5% in September 2026 and was lowest at 44.1% in March 2026. - Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand increased from 89% to 92.7%. - Across the 12 months ending September 2026, Black Diamond’s share of searches among trekking pole brands in New Zealand peaked at 92.7% in September 2026 and was lowest at 82.8% in January 2026. ## How did search popularity change for New Zealand climbing harness brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%. - In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%. ## How did search popularity change for New Zealand rope bag brands in September 2026? - In September 2026, Black Diamond gained share of searches among rope bag brands in New Zealand, from 9.9% to 11.8%. - In September 2026, Arc'teryx lost share of searches among rope bag brands in New Zealand, from 88.7% to 86.4%. ## How did search popularity change for New Zealand chalk bag brands in September 2026? - In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%. - In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%. ## How did search popularity change for New Zealand head torch brands in September 2026? - In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%. - In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%. - In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%. - In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%. - In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%. - In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%. - Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## How did search popularity change for New Zealand trekking pole brands in September 2026? - In September 2026, Black Diamond gained share of searches among trekking pole brands in New Zealand, from 90% to 92.7%. - In September 2026, Leki lost share of searches among trekking pole brands in New Zealand, from 8.5% to 6.8%. - In September 2026, Komperdell lost share of searches among trekking pole brands in New Zealand, from 1.4% to 0.49%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing harness brands | 1.6K | 12.2% | 2 | | Nov 2025 | Climbing harness brands | 1.6K | 11% | 2 | | Dec 2025 | Climbing harness brands | 1.7K | 11.2% | 2 | | Jan 2026 | Climbing harness brands | 1.6K | 10.8% | 2 | | Feb 2026 | Climbing harness brands | 1.6K | 13.1% | 2 | | Mar 2026 | Climbing harness brands | 1.6K | 12.4% | 2 | | Apr 2026 | Climbing harness brands | 1.8K | 11.3% | 2 | | May 2026 | Climbing harness brands | 2K | 12.9% | 2 | | Jun 2026 | Climbing harness brands | 2K | 10.4% | 2 | | Jul 2026 | Climbing harness brands | 2K | 9.9% | 2 | | Aug 2026 | Climbing harness brands | 2.2K | 9.8% | 2 | | Sep 2026 | Climbing harness brands | 2.2K | 11.8% | 2 | | Oct 2025 | Rope bag brands | 1.6K | 12.2% | 2 | | Nov 2025 | Rope bag brands | 1.6K | 11% | 2 | | Dec 2025 | Rope bag brands | 1.7K | 11.2% | 2 | | Jan 2026 | Rope bag brands | 1.6K | 10.8% | 2 | | Feb 2026 | Rope bag brands | 1.6K | 13.1% | 2 | | Mar 2026 | Rope bag brands | 1.6K | 12.4% | 2 | | Apr 2026 | Rope bag brands | 1.8K | 11.3% | 2 | | May 2026 | Rope bag brands | 2K | 12.9% | 2 | | Jun 2026 | Rope bag brands | 2K | 10.4% | 2 | | Jul 2026 | Rope bag brands | 2K | 9.9% | 2 | | Aug 2026 | Rope bag brands | 2.2K | 9.9% | 2 | | Sep 2026 | Rope bag brands | 2.2K | 11.8% | 2 | | Oct 2025 | Chalk bag brands | 1.3K | 10.5% | 2 | | Nov 2025 | Chalk bag brands | 1.3K | 9.1% | 2 | | Dec 2025 | Chalk bag brands | 1.3K | 8.9% | 2 | | Jan 2026 | Chalk bag brands | 1.3K | 8.9% | 2 | | Feb 2026 | Chalk bag brands | 1.3K | 10.9% | 2 | | Mar 2026 | Chalk bag brands | 1.3K | 10.2% | 2 | | Apr 2026 | Chalk bag brands | 1.3K | 8.5% | 2 | | May 2026 | Chalk bag brands | 1.6K | 10.8% | 2 | | Jun 2026 | Chalk bag brands | 1.6K | 8.6% | 2 | | Jul 2026 | Chalk bag brands | 1.6K | 8.2% | 2 | | Aug 2026 | Chalk bag brands | 1.9K | 8.6% | 2 | | Sep 2026 | Chalk bag brands | 1.9K | 10.6% | 2 | | Oct 2025 | Head torch brands | 1.6K | 45.2% | 1 | | Nov 2025 | Head torch brands | 1.6K | 44.8% | 1 | | Dec 2025 | Head torch brands | 1.7K | 48.3% | 1 | | Jan 2026 | Head torch brands | 1.6K | 48.5% | 1 | | Feb 2026 | Head torch brands | 1.6K | 50.2% | 1 | | Mar 2026 | Head torch brands | 1.6K | 42.5% | 1 | | Apr 2026 | Head torch brands | 1.8K | 37.6% | 1 | | May 2026 | Head torch brands | 2K | 41.4% | 1 | | Jun 2026 | Head torch brands | 2K | 42.2% | 1 | | Jul 2026 | Head torch brands | 2K | 39.1% | 1 | | Aug 2026 | Head torch brands | 2.2K | 45% | 1 | | Sep 2026 | Head torch brands | 2.2K | 52.7% | 1 | | Oct 2025 | Climbing shoes brands | 1.3K | 49.2% | 1 | | Nov 2025 | Climbing shoes brands | 1.3K | 49.8% | 1 | | Dec 2025 | Climbing shoes brands | 1.3K | 45.1% | 1 | | Jan 2026 | Climbing shoes brands | 1.3K | 44.4% | 1 | | Feb 2026 | Climbing shoes brands | 1.3K | 50.2% | 1 | | Mar 2026 | Climbing shoes brands | 1.3K | 44.1% | 1 | | Apr 2026 | Climbing shoes brands | 1.3K | 44.8% | 1 | | May 2026 | Climbing shoes brands | 1.6K | 48.3% | 1 | | Jun 2026 | Climbing shoes brands | 1.6K | 49.8% | 1 | | Jul 2026 | Climbing shoes brands | 1.6K | 49.5% | 1 | | Aug 2026 | Climbing shoes brands | 1.9K | 49.2% | 1 | | Sep 2026 | Climbing shoes brands | 1.9K | 52.5% | 1 | | Oct 2025 | Trekking pole brands | 1.3K | 89% | 1 | | Nov 2025 | Trekking pole brands | 1.3K | 84.4% | 1 | | Dec 2025 | Trekking pole brands | 1.3K | 85.5% | 1 | | Jan 2026 | Trekking pole brands | 1.3K | 82.8% | 1 | | Feb 2026 | Trekking pole brands | 1.3K | 82.8% | 1 | | Mar 2026 | Trekking pole brands | 1.3K | 84.4% | 1 | | Apr 2026 | Trekking pole brands | 1.3K | 84.4% | 1 | | May 2026 | Trekking pole brands | 1.6K | 89.4% | 1 | | Jun 2026 | Trekking pole brands | 1.6K | 90.9% | 1 | | Jul 2026 | Trekking pole brands | 1.6K | 88.4% | 1 | | Aug 2026 | Trekking pole brands | 1.9K | 90% | 1 | | Sep 2026 | Trekking pole brands | 1.9K | 92.7% | 1 | ## How are Black Diamond’s branded searches counted? Brandwave collects information about searches that people make online using Black Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “black diamond” - “black diamond headlamp” ## Which climbing harness brands compete with Black Diamond? - [Arc'teryx](/demand/nz/brands/arcteryx): Head-to-head: /demand/nz/compare/arcteryx-vs-black-diamond - [Petzl](/demand/nz/brands/petzl): Head-to-head: /demand/nz/compare/black-diamond-vs-petzl - [Ocún](/demand/nz/brands/ocun): Head-to-head: /demand/nz/compare/black-diamond-vs-ocun ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Black Diamond: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/black-diamond This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/black-diamond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.