---
title: "Black Bull Liquor: search popularity and Share of Search in New Zealand"
description: "Black Bull Liquor is a liquor retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/black-bull-liquor"
publisher: "Brandwave"
---

# Black Bull Liquor: search popularity and Share of Search in New Zealand

Black Bull Liquor is a liquor retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Black Bull Liquor
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among liquor retailers**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Liquor Retailers | 4 | 3.3% | 4.6K |

- [New Zealand Liquor Retailers](/demand/nz/categories/nz-liquor-retailers)

## How has branded search demand for Black Bull Liquor changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Black Bull Liquor in New Zealand held steady, from 4.7K to 4.6K.
- Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand increased from 2.5% to 3.3%.
- Across the 11 months ending August 2026, Black Bull Liquor’s estimated Share of Search among liquor retailers in New Zealand peaked at 3.5% in January 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Black Bull Liquor rose from 6th to 4th among liquor retailers in New Zealand.

## How did search popularity change for New Zealand liquor retailers in August 2026?

- In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%.
- In August 2026, Liquor Centre rose from 6th to 5th among liquor retailers in New Zealand.
- Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
- Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
- Estimated monthly branded searches for Super Liquor in New Zealand fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liquor Retailers | 4.7K | 2.5% | 6 |
| Nov 2025 | Liquor Retailers | 4.6K | 2.4% | 6 |
| Dec 2025 | Liquor Retailers | 8.6K | 2.5% | 5 |
| Jan 2026 | Liquor Retailers | 5.7K | 3.5% | 5 |
| Feb 2026 | Liquor Retailers | 4.7K | 3.2% | 5 |
| Mar 2026 | Liquor Retailers | 4.7K | 3% | 5 |
| Apr 2026 | Liquor Retailers | 5.7K | 3.3% | 4 |
| May 2026 | Liquor Retailers | 4.6K | 3% | 4 |
| Jun 2026 | Liquor Retailers | 3.8K | 2.7% | 5 |
| Jul 2026 | Liquor Retailers | 4.6K | 3.3% | 4 |
| Aug 2026 | Liquor Retailers | 4.6K | 3.3% | 4 |
| Sep 2026 | Liquor Retailers | — | — | — |

## How is Black Bull Liquor measured?

Brandwave collects information about searches that people make online using Black Bull Liquor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “black bull liquor”
- “black bull liquor greenwood”
- “black bull liquor near me”
- “black bull liquor nz”
- “black bull liquor online”
- “black bull liquor store”
- “blackbullliquor”

## Which liquor retailers compete with Black Bull Liquor?

- [Liquorland](/demand/nz/brands/liquorland): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-liquorland
- [Super Liquor](/demand/nz/brands/super-liquor): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-super-liquor
- [Thirsty Liquor](/demand/nz/brands/thirsty-liquor): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-thirsty-liquor
- [Liquor Centre](/demand/nz/brands/liquor-centre): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-liquor-centre
- [The Bottle-O](/demand/nz/brands/the-bottle-o): Head-to-head: /demand/nz/compare/black-bull-liquor-vs-the-bottle-o
- [The Trusts](/demand/nz/brands/the-trusts)
- [Glengarry](/demand/nz/brands/glengarry)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Black Bull Liquor: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/black-bull-liquor

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/black-bull-liquor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.