--- title: "Black+Decker: search popularity in New Zealand" description: "Black+Decker is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/black-and-decker" publisher: "Brandwave" --- # Black+Decker: search popularity in New Zealand Black+Decker is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Black+Decker - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among handheld vacuum brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handheld vacuum brands | 6 | 1% | 520 | - [Handheld vacuum brands](/demand/nz/categories/nz-handheld-vacuum-brands) ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Black+Decker changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker in New Zealand held steady, from 510 to 520. - Across the 12 months ending September 2026, Black+Decker’s share of searches among handheld vacuum brands in New Zealand held steady, from 1.1% to 1%. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%. - In September 2026, Eufy gained share of searches among handheld vacuum brands in New Zealand, from 12.1% to 13.2%. - In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%. - In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%. - In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%. - Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handheld vacuum brands | 510 | 1.1% | 6 | | Nov 2025 | Handheld vacuum brands | 590 | 0.84% | 6 | | Dec 2025 | Handheld vacuum brands | 620 | 1% | 6 | | Jan 2026 | Handheld vacuum brands | 470 | 1.1% | 6 | | Feb 2026 | Handheld vacuum brands | 390 | 1% | 6 | | Mar 2026 | Handheld vacuum brands | 380 | 0.95% | 6 | | Apr 2026 | Handheld vacuum brands | 450 | 1.2% | 6 | | May 2026 | Handheld vacuum brands | 450 | 1% | 6 | | Jun 2026 | Handheld vacuum brands | 470 | 1.1% | 6 | | Jul 2026 | Handheld vacuum brands | 490 | 1.1% | 6 | | Aug 2026 | Handheld vacuum brands | 560 | 1.2% | 6 | | Sep 2026 | Handheld vacuum brands | 520 | 1% | 6 | ## How are Black+Decker’s branded searches counted? Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “black and decker dustbuster” - “black and decker handheld vacuum” - “black and decker vacuum” ## Which handheld vacuum brands compete with Black+Decker? - [Dyson](/demand/nz/brands/dyson) - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/black-and-decker-vs-dewalt - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/black-and-decker-vs-eufy - [BISSELL](/demand/nz/brands/bissell): Head-to-head: /demand/nz/compare/bissell-vs-black-and-decker - [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/black-and-decker-vs-miele - [Shark](/demand/nz/brands/shark): Head-to-head: /demand/nz/compare/black-and-decker-vs-shark ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Black+Decker: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/black-and-decker This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/black-and-decker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.