--- title: "How popular is BL.INK? Searches and AI answers in New Zealand" description: "BL.INK provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bl-ink" publisher: "Brandwave" --- # How popular is BL.INK? Searches and AI answers in New Zealand BL.INK provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BL.INK - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among short link management platforms**: 27.1% ## Where does BL.INK compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Short link management platforms | 2 | 27.1% | 1.9K | - [Short link management platforms](/demand/nz/categories/nz-short-link-management-platforms) ## Top short link management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BL.INK did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rebrandly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dub | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Linkly | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TinyURL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about short link management platforms - Asked ChatGPT "Which short link management platform should I use in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly - Asked ChatGPT "What are the best short link management platforms in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly, 4. Dub, 5. Linkly - Asked ChatGPT "What's the best short link management platform in New Zealand for tracked marketing links?": 1. Short.io, 2. Rebrandly, 3. Bitly - Searched Google, AI Overview "link management platform": 1. Bitly, 2. Linkly, 3. Rebrandly - Searched Google, AI Overview "best url shortener": 1. Bitly, 2. TinyURL, 3. Dub, 4. Rebrandly, 5. Short.io Not named in any answer: BL.INK. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for BL.INK changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for BL.INK in New Zealand rose from 1.3K to 1.9K. - Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand increased from 18.2% to 27.1%. - Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand peaked at 27.1% in October 2026 and was lowest at 17.1% in May 2026. - Across the 12 months ending October 2026, BL.INK rose from 3rd to 2nd among short link management platforms in New Zealand. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%. - In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%. - In October 2026, TinyURL lost share of searches among short link management platforms in New Zealand, from 39.2% to 36.4%. - In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%. - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Short link management platforms | 1.3K | 18.2% | 3 | | Dec 2025 | Short link management platforms | 1.3K | 25.8% | 2 | | Jan 2026 | Short link management platforms | 1.3K | 20.6% | 3 | | Feb 2026 | Short link management platforms | 1.3K | 20% | 3 | | Mar 2026 | Short link management platforms | 1.3K | 17.6% | 3 | | Apr 2026 | Short link management platforms | 1.3K | 19.2% | 3 | | May 2026 | Short link management platforms | 1.6K | 17.1% | 3 | | Jun 2026 | Short link management platforms | 1.6K | 21.2% | 3 | | Jul 2026 | Short link management platforms | 1.3K | 19.5% | 3 | | Aug 2026 | Short link management platforms | 1.3K | 17.3% | 3 | | Sep 2026 | Short link management platforms | 1.6K | 24.2% | 2 | | Oct 2026 | Short link management platforms | 1.9K | 27.1% | 2 | ## How are BL.INK’s branded searches counted? Brandwave collects information about searches that people make online using BL.INK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bl ink” - “bl.ink” ## Which short link management platforms compete with BL.INK? - [TinyURL](/demand/nz/brands/tinyurl): Head-to-head: /demand/nz/compare/bl-ink-vs-tinyurl - [Bitly](/demand/nz/brands/bitly): Head-to-head: /demand/nz/compare/bitly-vs-bl-ink - [Dub](/demand/nz/brands/dub): Head-to-head: /demand/nz/compare/bl-ink-vs-dub - [Rebrandly](/demand/nz/brands/rebrandly): Head-to-head: /demand/nz/compare/bl-ink-vs-rebrandly - [Linkly](/demand/nz/brands/linkly): Head-to-head: /demand/nz/compare/bl-ink-vs-linkly - [Short.io](/demand/nz/brands/short-io) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is BL.INK? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/bl-ink This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bl-ink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.