---
title: "Bitly: search popularity and Share of Search in New Zealand"
description: "Bitly provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bitly"
publisher: "Brandwave"
---

# Bitly: search popularity and Share of Search in New Zealand

Bitly provides tools to create, manage, and measure shortened links. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bitly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among link shortener and QR code tools**: 30.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Link shortener and QR code tools | 2 | 30.3% | 2.1K |

- [Link shortener and QR code tools](/demand/nz/categories/nz-link-and-qr-tools)

## How has branded search demand for Bitly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bitly in New Zealand fell from 2.6K to 2.1K.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 49.5% to 30.3%.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 49.5% in October 2025 and was lowest at 18.6% in June 2026.
- Across the 11 months ending August 2026, Bitly fell from 1st to 2nd among link shortener and QR code tools in New Zealand.

## How did search popularity change for New Zealand link shortener and QR code tools in August 2026?

- In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.
- In August 2026, TinyURL gained estimated Share of Search among link shortener and QR code tools in New Zealand, from 29.7% to 37.1%.
- In August 2026, QR Code Monkey lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 19% to 10.9%.
- In August 2026, QR Code Generator lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 26.2% to 18.3%.
- Estimated monthly branded searches for Uniqode in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
- Estimated monthly branded searches for Rebrandly in New Zealand fell 26.1% over 11 measured months, from 230 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Link shortener and QR code tools | 2.6K | 49.5% | 1 |
| Nov 2025 | Link shortener and QR code tools | 2.2K | 44.8% | 1 |
| Dec 2025 | Link shortener and QR code tools | 1.2K | 39.5% | 1 |
| Jan 2026 | Link shortener and QR code tools | 1.8K | 45.8% | 1 |
| Feb 2026 | Link shortener and QR code tools | 2.1K | 38.4% | 1 |
| Mar 2026 | Link shortener and QR code tools | 2.3K | 35.3% | 1 |
| Apr 2026 | Link shortener and QR code tools | 2.4K | 38.5% | 1 |
| May 2026 | Link shortener and QR code tools | 3.7K | 33.5% | 2 |
| Jun 2026 | Link shortener and QR code tools | 2.4K | 18.6% | 3 |
| Jul 2026 | Link shortener and QR code tools | 1.9K | 22.4% | 3 |
| Aug 2026 | Link shortener and QR code tools | 2.1K | 30.3% | 2 |
| Sep 2026 | Link shortener and QR code tools | — | — | — |

## How is Bitly measured?

Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bitly”
- “bitly com”
- “bitly link”
- “bitly link shortener”
- “bitly near me”
- “bitly nz”
- “bitly short url”

## Which link shortener and QR code tools compete with Bitly?

- [TinyURL](/demand/nz/brands/tinyurl): Head-to-head: /demand/nz/compare/bitly-vs-tinyurl
- [QR Code Generator](/demand/nz/brands/qr-code-generator): Head-to-head: /demand/nz/compare/bitly-vs-qr-code-generator
- [QR Code Monkey](/demand/nz/brands/qr-code-monkey): Head-to-head: /demand/nz/compare/bitly-vs-qr-code-monkey
- [Rebrandly](/demand/nz/brands/rebrandly): Head-to-head: /demand/nz/compare/bitly-vs-rebrandly
- [Uniqode](/demand/nz/brands/uniqode): Head-to-head: /demand/nz/compare/bitly-vs-uniqode

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bitly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bitly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bitly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.