---
title: "Bitdefender: search popularity and Share of Search in New Zealand"
description: "Bitdefender provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bitdefender"
publisher: "Brandwave"
---

# Bitdefender: search popularity and Share of Search in New Zealand

Bitdefender provides tools and services to protect business devices and endpoints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bitdefender
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among antivirus software**: 19%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Antivirus software | 3 | 19% | 2.7K |

- [Antivirus software](/demand/nz/categories/nz-antivirus-software)

## How has branded search demand for Bitdefender changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bitdefender in New Zealand held steady, from 2.8K to 2.7K.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand increased from 17.6% to 19%.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among antivirus software in New Zealand peaked at 21% in July 2026 and was lowest at 15.1% in December 2025.

## How did search popularity change for New Zealand antivirus software in August 2026?

- In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%.
- In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%.
- In August 2026, Avast gained estimated Share of Search among antivirus software in New Zealand, from 9.6% to 10.1%.
- In August 2026, Malwarebytes lost estimated Share of Search among antivirus software in New Zealand, from 32.1% to 30%.
- In August 2026, Bitdefender lost estimated Share of Search among antivirus software in New Zealand, from 21% to 19%.
- In August 2026, ESET lost estimated Share of Search among antivirus software in New Zealand, from 9.4% to 8.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Antivirus software | 2.8K | 17.6% | 3 |
| Nov 2025 | Antivirus software | 2.7K | 18.6% | 3 |
| Dec 2025 | Antivirus software | 2.2K | 15.1% | 3 |
| Jan 2026 | Antivirus software | 2.7K | 17.4% | 3 |
| Feb 2026 | Antivirus software | 2.5K | 16.7% | 3 |
| Mar 2026 | Antivirus software | 3K | 18.8% | 3 |
| Apr 2026 | Antivirus software | 2.5K | 17.3% | 3 |
| May 2026 | Antivirus software | 2.9K | 18.2% | 3 |
| Jun 2026 | Antivirus software | 2.9K | 18.4% | 3 |
| Jul 2026 | Antivirus software | 3K | 21% | 2 |
| Aug 2026 | Antivirus software | 2.7K | 19% | 3 |
| Sep 2026 | Antivirus software | — | — | — |

## How is Bitdefender measured?

Brandwave collects information about searches that people make online using Bitdefender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bitdefender”
- “bitdefender antivirus for mac”
- “bitdefender antivirus plus”
- “bitdefender av”
- “bitdefender cen”
- “bitdefender com”
- “bitdefender free”
- “bitdefender mobile security”
- “bitdefender near me”
- “bitdefender new zealand”
- “bitdefender nz”
- “bitdefender online”
- “bitdefender total sec”

## Which antivirus software compete with Bitdefender?

- [Malwarebytes](/demand/nz/brands/malwarebytes): Head-to-head: /demand/nz/compare/bitdefender-vs-malwarebytes
- [McAfee](/demand/nz/brands/mcafee): Head-to-head: /demand/nz/compare/bitdefender-vs-mcafee
- [Norton](/demand/nz/brands/norton): Head-to-head: /demand/nz/compare/bitdefender-vs-norton
- [Avast](/demand/nz/brands/avast): Head-to-head: /demand/nz/compare/avast-vs-bitdefender
- [ESET](/demand/nz/brands/eset): Head-to-head: /demand/nz/compare/bitdefender-vs-eset

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bitdefender: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bitdefender

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bitdefender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.