--- title: "Bitbucket Pipelines: search popularity in New Zealand" description: "Atlassian's CI/CD service built into Bitbucket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bitbucket-pipelines" publisher: "Brandwave" --- # Bitbucket Pipelines: search popularity in New Zealand Atlassian's CI/CD service built into Bitbucket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bitbucket Pipelines - **Owned by**: Atlassian - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among CI/CD tools**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CI/CD tools | 7 | 3.4% | 20 | - [CI/CD tools](/demand/nz/categories/nz-ci-cd-tools) ## Top CI/CD tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bitbucket Pipelines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bitbucket Pipelines is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab CI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Pipelines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bitbucket Pipelines | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | CircleCI | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Buildkite | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about CI/CD tools - Asked ChatGPT "Which CI/CD tool should I use in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Jenkins, 5. Bitbucket Pipelines - Asked ChatGPT "What are the best CI/CD tools in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Bitbucket Pipelines, 5. Jenkins, 6. Buildkite - Asked ChatGPT "What's the best CI/CD tool in New Zealand for a software team?": 1. GitHub Actions, 2. GitLab CI, 3. Bitbucket Pipelines, 4. Jenkins - Searched Google, AI Overview "ci cd tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI - Searched Google, AI Overview "ci cd software": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines, 6. Bitbucket Pipelines Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Bitbucket Pipelines changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bitbucket Pipelines in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Bitbucket Pipelines’ share of searches among CI/CD tools in New Zealand decreased from 4.8% to 3.4%. - Across the 12 months ending September 2026, Bitbucket Pipelines’ share of searches among CI/CD tools in New Zealand peaked at 4.8% in October 2025 and was lowest at 1.7% in December 2025. - Across the 12 months ending September 2026, Bitbucket Pipelines fell from 6th to 7th among CI/CD tools in New Zealand. ## How did search popularity change for New Zealand CI/CD tools in September 2026? - In September 2026, Azure Pipelines overtook Jenkins to rank 4th among CI/CD tools in New Zealand, with 6.8% of the searches. - In September 2026, GitLab CI gained share of searches among CI/CD tools in New Zealand, from 3.4% to 5.1%. - In September 2026, Bitbucket Pipelines gained share of searches among CI/CD tools in New Zealand, from 2.3% to 3.4%. - In September 2026, Buildkite gained share of searches among CI/CD tools in New Zealand, from 19.5% to 20.3%. - In September 2026, Jenkins lost share of searches among CI/CD tools in New Zealand, from 10.3% to 6.8%. - In September 2026, CircleCI lost share of searches among CI/CD tools in New Zealand, from 12.6% to 11.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CI/CD tools | 30 | 4.8% | 6 | | Nov 2025 | CI/CD tools | 30 | 4.7% | 6 | | Dec 2025 | CI/CD tools | 10 | 1.7% | 7 | | Jan 2026 | CI/CD tools | 10 | 1.9% | 7 | | Feb 2026 | CI/CD tools | 20 | 2.4% | 7 | | Mar 2026 | CI/CD tools | 20 | 2.1% | 7 | | Apr 2026 | CI/CD tools | 30 | 4.1% | 7 | | May 2026 | CI/CD tools | 20 | 2.6% | 7 | | Jun 2026 | CI/CD tools | 20 | 3% | 7 | | Jul 2026 | CI/CD tools | 20 | 2.8% | 7 | | Aug 2026 | CI/CD tools | 20 | 2.3% | 7 | | Sep 2026 | CI/CD tools | 20 | 3.4% | 7 | ## How are Bitbucket Pipelines’ branded searches counted? Brandwave collects information about searches that people make online using Bitbucket Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bitbucket pipelines” ## Which CI/CD tools compete with Bitbucket Pipelines? - [GitHub Actions](/demand/nz/brands/github-actions) - [Buildkite](/demand/nz/brands/buildkite): Head-to-head: /demand/nz/compare/bitbucket-pipelines-vs-buildkite - [CircleCI](/demand/nz/brands/circleci): Head-to-head: /demand/nz/compare/bitbucket-pipelines-vs-circleci - [Azure Pipelines](/demand/nz/brands/azure-pipelines): Head-to-head: /demand/nz/compare/azure-pipelines-vs-bitbucket-pipelines - [Jenkins](/demand/nz/brands/jenkins): Head-to-head: /demand/nz/compare/bitbucket-pipelines-vs-jenkins - [GitLab CI](/demand/nz/brands/gitlab-ci): Head-to-head: /demand/nz/compare/bitbucket-pipelines-vs-gitlab-ci ## Who owns Bitbucket Pipelines? Bitbucket Pipelines is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Confluence and Jira Service Management, owned by the same company, in New Zealand. - [Atlassian](/demand/nz/companies/atlassian): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bitbucket Pipelines? Bitbucket Pipelines is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Confluence and Jira Service Management, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Bitbucket Pipelines: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bitbucket-pipelines This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bitbucket-pipelines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.