---
title: "Birds Eye: search popularity and Share of Search in New Zealand"
description: "Birds Eye makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/birds-eye"
publisher: "Brandwave"
---

# Birds Eye: search popularity and Share of Search in New Zealand

Birds Eye makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Birds Eye
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among frozen food brands**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen food brands | 3 | 5% | 250 |

- [Frozen food brands](/demand/nz/categories/nz-frozen-food-brands)

## How has branded search demand for Birds Eye changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye in New Zealand rose from 190 to 250.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand increased from 2.1% to 5%.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 11 months ending August 2026, Birds Eye rose from 4th to 3rd among frozen food brands in New Zealand.

## How did search popularity change for New Zealand frozen food brands in August 2026?

- In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
- In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
- In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
- In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen food brands | 190 | 2.1% | 4 |
| Nov 2025 | Frozen food brands | 160 | 2.9% | 4 |
| Dec 2025 | Frozen food brands | 160 | 2.8% | 4 |
| Jan 2026 | Frozen food brands | 190 | 3.3% | 4 |
| Feb 2026 | Frozen food brands | 210 | 3.5% | 4 |
| Mar 2026 | Frozen food brands | 320 | 2.6% | 4 |
| Apr 2026 | Frozen food brands | 230 | 3.7% | 4 |
| May 2026 | Frozen food brands | 260 | 3.4% | 3 |
| Jun 2026 | Frozen food brands | 260 | 4.4% | 3 |
| Jul 2026 | Frozen food brands | 340 | 6.1% | 3 |
| Aug 2026 | Frozen food brands | 250 | 5% | 3 |
| Sep 2026 | Frozen food brands | — | — | — |

## How is Birds Eye measured?

Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “birds eye chips”
- “birds eye fish”
- “birds eye fries”
- “birds eye frozen”
- “birds eye frozen veg”
- “birds eye vegetables”

## Which frozen food brands compete with Birds Eye?

- [Talley's](/demand/nz/brands/talleys): Head-to-head: /demand/nz/compare/birds-eye-vs-talleys
- [McCain](/demand/nz/brands/mccain): Head-to-head: /demand/nz/compare/birds-eye-vs-mccain
- [Oob Organic](/demand/nz/brands/oob-organic): Head-to-head: /demand/nz/compare/birds-eye-vs-oob-organic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Birds Eye: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/birds-eye

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/birds-eye. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.