---
title: "BioLite: search popularity in New Zealand"
description: "BioLite makes fire pits and outdoor energy products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/biolite"
publisher: "Brandwave"
---

# BioLite: search popularity in New Zealand

BioLite makes fire pits and outdoor energy products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BioLite
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among fire pit brands**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fire pit brands | 2 | 4.8% | 100 |

- [Fire pit brands](/demand/nz/categories/nz-fire-pit-brands)

## Top fire pit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BioLite did not appear in any of the four answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Wizard Fire Pits | 3 of 3 | 1 of 1 | 4 of 4 |
| BioLite | 0 of 3 | 0 of 1 | 0 of 4 |
| Solo Stove | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about fire pit brands

- Asked ChatGPT "Which fire pit brand should I buy in New Zealand?": 1. Wizard Fire Pits, 2. Solo Stove
- Asked ChatGPT "What are the best fire pit brands in New Zealand?": 1. Wizard Fire Pits
- Asked ChatGPT "What's the best fire pit brand in New Zealand for outdoor entertaining?": 1. Wizard Fire Pits
- Searched Google, AI Overview "fire pits nz": 1. Wizard Fire Pits

Not named in any answer: BioLite.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for BioLite changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for BioLite in New Zealand held steady at 100.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands in New Zealand peaked at 9.7% in February 2026 and was lowest at 3.1% in December 2025.

## How did search popularity change for New Zealand fire pit brands in September 2026?

- In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%.
- In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%.
- Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fire pit brands | 100 | 4.8% | 2 |
| Nov 2025 | Fire pit brands | 150 | 3.9% | 2 |
| Dec 2025 | Fire pit brands | 120 | 3.1% | 3 |
| Jan 2026 | Fire pit brands | 120 | 7.8% | 2 |
| Feb 2026 | Fire pit brands | 100 | 9.7% | 2 |
| Mar 2026 | Fire pit brands | 120 | 9.7% | 2 |
| Apr 2026 | Fire pit brands | 120 | 7.9% | 2 |
| May 2026 | Fire pit brands | 150 | 8.1% | 2 |
| Jun 2026 | Fire pit brands | 100 | 5.6% | 2 |
| Jul 2026 | Fire pit brands | 100 | 4.8% | 2 |
| Aug 2026 | Fire pit brands | 100 | 3.9% | 2 |
| Sep 2026 | Fire pit brands | 100 | 4.8% | 2 |

## How are BioLite’s branded searches counted?

Brandwave collects information about searches that people make online using BioLite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “biolite”
- “biolite fire pit”

## Which fire pit brands compete with BioLite?

- [Wizard Fire Pits](/demand/nz/brands/wizard-fire-pits): Head-to-head: /demand/nz/compare/biolite-vs-wizard-fire-pits
- [Solo Stove](/demand/nz/brands/solo-stove): Head-to-head: /demand/nz/compare/biolite-vs-solo-stove

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BioLite: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/biolite

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/biolite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.