---
title: "Bio-Oil: search popularity and Share of Search in New Zealand"
description: "Bio-Oil makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bio-oil"
publisher: "Brandwave"
---

# Bio-Oil: search popularity and Share of Search in New Zealand

Bio-Oil makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bio-Oil
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among body care brands**: 12.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Body care brands | 3 | 12.9% | 4.8K |

- [Body care brands](/demand/nz/categories/nz-body-care-brands)

## How has branded search demand for Bio-Oil changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bio-Oil in New Zealand rose from 4.4K to 4.8K.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand decreased from 17.5% to 12.9%.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 12.9% in August 2026.

## How did search popularity change for New Zealand body care brands in August 2026?

- In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
- In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
- In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
- In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
- Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Body care brands | 4.4K | 17.5% | 3 |
| Nov 2025 | Body care brands | 5.2K | 20.4% | 3 |
| Dec 2025 | Body care brands | 4.5K | 18.8% | 3 |
| Jan 2026 | Body care brands | 4.6K | 19.6% | 3 |
| Feb 2026 | Body care brands | 3.6K | 18.7% | 3 |
| Mar 2026 | Body care brands | 4.5K | 18.9% | 3 |
| Apr 2026 | Body care brands | 4.5K | 19.9% | 3 |
| May 2026 | Body care brands | 4.8K | 19.5% | 3 |
| Jun 2026 | Body care brands | 4.4K | 17.2% | 3 |
| Jul 2026 | Body care brands | 4.6K | 14.8% | 3 |
| Aug 2026 | Body care brands | 4.8K | 12.9% | 3 |
| Sep 2026 | Body care brands | — | — | — |

## How is Bio-Oil measured?

Brandwave collects information about searches that people make online using Bio-Oil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bio oil”
- “bio oil 200 ml”
- “bio oil and scars”
- “bio oil and stretch marks”
- “bio oil body oil”
- “bio oil com”
- “bio oil dry skin gel”
- “bio oil face oil”
- “bio oil gel”
- “bio oil moisturiser”
- “bio oil natura”
- “bio oil near me”
- “bio oil nz”
- “bio oil online”
- “bio oil pregnancy”
- “biooil”
- “biooil body lotion”
- “biooil nz”
- “skincare bio oil”

## Which body care brands compete with Bio-Oil?

- [Vaseline](/demand/nz/brands/vaseline): Head-to-head: /demand/nz/compare/bio-oil-vs-vaseline
- [Aveeno](/demand/nz/brands/aveeno): Head-to-head: /demand/nz/compare/aveeno-vs-bio-oil
- [Palmer's](/demand/nz/brands/palmers-cocoa-butter): Head-to-head: /demand/nz/compare/bio-oil-vs-palmers-cocoa-butter
- [Trilogy](/demand/nz/brands/trilogy): Head-to-head: /demand/nz/compare/bio-oil-vs-trilogy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bio-Oil: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bio-oil

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bio-oil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.