--- title: "Bing: search popularity and Share of Search in New Zealand" description: "Bing is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bing" publisher: "Brandwave" --- # Bing: search popularity and Share of Search in New Zealand Bing is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bing - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among search engines**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Search engines | 3 | 1.3% | 36.4K | - [Search engines](/demand/nz/categories/nz-search-engines) ## How has branded search demand for Bing changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bing in New Zealand rose from 29.1K to 36.4K. - Across the 11 months ending August 2026, Bing’s estimated Share of Search among search engines in New Zealand held steady at 1.3%. ## How did search popularity change for New Zealand search engines in August 2026? - In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%. - Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026. - Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026. - Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Search engines | 29.1K | 1.3% | 3 | | Nov 2025 | Search engines | 29.2K | 1.3% | 3 | | Dec 2025 | Search engines | 29K | 1.9% | 3 | | Jan 2026 | Search engines | 29.3K | 1.9% | 3 | | Feb 2026 | Search engines | 29.4K | 1.3% | 3 | | Mar 2026 | Search engines | 29.7K | 0.97% | 3 | | Apr 2026 | Search engines | 29.6K | 1.5% | 3 | | May 2026 | Search engines | 29.4K | 1.1% | 3 | | Jun 2026 | Search engines | 29.3K | 1.1% | 3 | | Jul 2026 | Search engines | 30.6K | 1.5% | 3 | | Aug 2026 | Search engines | 36.4K | 1.3% | 3 | | Sep 2026 | Search engines | — | — | — | ## How is Bing measured? Brandwave collects information about searches that people make online using Bing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ads bing” - “bing” - “bing com” - “bing near me” - “bing new zealand” - “bing nz” - “bing online” - “bing search” - “bing search engine” ## Which search engines compete with Bing? - [Google](/demand/nz/brands/google): Head-to-head: /demand/nz/compare/bing-vs-google - [DuckDuckGo](/demand/nz/brands/duckduckgo): Head-to-head: /demand/nz/compare/bing-vs-duckduckgo - [Yahoo](/demand/nz/brands/yahoo): Head-to-head: /demand/nz/compare/bing-vs-yahoo - [Ecosia](/demand/nz/brands/ecosia): Head-to-head: /demand/nz/compare/bing-vs-ecosia ## Who owns Bing? Bing is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bing? Bing is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Bing: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bing This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.