---
title: "Big Ben: search popularity and Share of Search in New Zealand"
description: "Big Ben makes pies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/big-ben"
publisher: "Brandwave"
---

# Big Ben: search popularity and Share of Search in New Zealand

Big Ben makes pies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Big Ben
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pie brands**: 62.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pie brands | 1 | 62.1% | 2.8K |

- [Pie brands](/demand/nz/categories/nz-pie-brands)

## How has branded search demand for Big Ben changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Big Ben in New Zealand rose from 2.3K to 2.8K.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand decreased from 66.4% to 62.1%.
- Across the 11 months ending August 2026, Big Ben’s estimated Share of Search among pie brands in New Zealand peaked at 67.6% in November 2025 and was lowest at 54.4% in July 2026.

## How did search popularity change for New Zealand pie brands in August 2026?

- In August 2026, Big Ben gained estimated Share of Search among pie brands in New Zealand, from 54.4% to 62.1%.
- In August 2026, Jimmy's Pies lost estimated Share of Search among pie brands in New Zealand, from 18.9% to 14%.
- In August 2026, Ponsonby Pies lost estimated Share of Search among pie brands in New Zealand, from 7.4% to 5.7%.
- In August 2026, Mrs Mac's lost estimated Share of Search among pie brands in New Zealand, from 19.3% to 18.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pie brands | 2.3K | 66.4% | 1 |
| Nov 2025 | Pie brands | 2.3K | 67.6% | 1 |
| Dec 2025 | Pie brands | 2.3K | 64.2% | 1 |
| Jan 2026 | Pie brands | 2.4K | 62% | 1 |
| Feb 2026 | Pie brands | 2.2K | 65.7% | 1 |
| Mar 2026 | Pie brands | 2.3K | 55% | 1 |
| Apr 2026 | Pie brands | 2.3K | 58% | 1 |
| May 2026 | Pie brands | 2.3K | 58.4% | 1 |
| Jun 2026 | Pie brands | 2.8K | 61.6% | 1 |
| Jul 2026 | Pie brands | 2.3K | 54.4% | 1 |
| Aug 2026 | Pie brands | 2.8K | 62.1% | 1 |
| Sep 2026 | Pie brands | — | — | — |

## How is Big Ben measured?

Brandwave collects information about searches that people make online using Big Ben’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “big ben mince and cheese pie”
- “big ben pie”
- “big ben pies 6 pack”
- “big ben pies countdown”
- “big ben pies pak n save”

## Which pie brands compete with Big Ben?

- [Mrs Mac's](/demand/nz/brands/mrs-macs): Head-to-head: /demand/nz/compare/big-ben-vs-mrs-macs
- [Jimmy's Pies](/demand/nz/brands/jimmys-pies): Head-to-head: /demand/nz/compare/big-ben-vs-jimmys-pies
- [Ponsonby Pies](/demand/nz/brands/ponsonby-pies): Head-to-head: /demand/nz/compare/big-ben-vs-ponsonby-pies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Big Ben: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/big-ben

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/big-ben. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.