--- title: "Big Agnes: search popularity in New Zealand" description: "Big Agnes is a camping gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/big-agnes" publisher: "Brandwave" --- # Big Agnes: search popularity in New Zealand Big Agnes is a camping gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Big Agnes - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sleeping bag brands**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleeping bag brands | 8 | 0.1% | 110 | | Tent pegs brands | 2 | 13.1% | 110 | - [Sleeping bag brands](/demand/nz/categories/nz-sleeping-bag-brands) - [Tent pegs brands](/demand/nz/categories/nz-tent-pegs-brands) ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Big Agnes did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 3 of 3 | | Sea to Summit | 2nd | 3 of 3 | 3 of 3 | | Kathmandu | 3rd | 2 of 3 | 2 of 3 | | One Planet | 4th | 2 of 3 | 2 of 3 | | Rab | 4th | 1 of 3 | 1 of 3 | | Therm-a-Rest | Not ranked | 0 of 3 | 0 of 3 | | Exped | Not ranked | 0 of 3 | 0 of 3 | | Big Agnes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy in New Zealand?": 1. Kathmandu, 2. Macpac, 3. Sea to Summit - Asked ChatGPT "What are the best sleeping bag brands in New Zealand?": 1. Macpac, 2. Sea to Summit, 3. Rab, 4. One Planet - Asked ChatGPT "What's the best sleeping bag brand in New Zealand for tramping and camping?": 1. Macpac, 2. Sea to Summit, 3. Kathmandu, 4. One Planet Not named in any answer: Therm-a-Rest, Exped and Big Agnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Big Agnes changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Big Agnes in New Zealand fell from 210 to 110. - Across the 12 months ending September 2026, Big Agnes fell from 6th to 8th among sleeping bag brands in New Zealand. - Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand decreased from 18.9% to 13.1%. - Across the 12 months ending September 2026, Big Agnes’ share of searches among tent pegs brands in New Zealand peaked at 20.3% in November 2025 and was lowest at 13.1% in July 2026. ## How did search popularity change for New Zealand sleeping bag brands in September 2026? - Estimated monthly branded searches for Big Agnes in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026. - Estimated monthly branded searches for Therm-a-Rest in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. - Estimated monthly branded searches for One Planet in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. - Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026. - Estimated monthly branded searches for Exped in New Zealand fell 10.7% over 12 measured months, from 280 to 250 in September 2026. ## How did search popularity change for New Zealand tent pegs brands in September 2026? - In September 2026, Sea to Summit gained share of searches among tent pegs brands in New Zealand, from 81.8% to 85.7%. - In September 2026, Big Agnes lost share of searches among tent pegs brands in New Zealand, from 15.9% to 13.1%. - In September 2026, MSR lost share of searches among tent pegs brands in New Zealand, from 2.3% to 1.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleeping bag brands | 210 | 0.17% | 6 | | Nov 2025 | Sleeping bag brands | 260 | 0.16% | 6 | | Dec 2025 | Sleeping bag brands | 210 | 0.11% | 6 | | Jan 2026 | Sleeping bag brands | 260 | 0.17% | 6 | | Feb 2026 | Sleeping bag brands | 170 | 0.14% | 8 | | Mar 2026 | Sleeping bag brands | 210 | 0.14% | 8 | | Apr 2026 | Sleeping bag brands | 170 | 0.1% | 8 | | May 2026 | Sleeping bag brands | 140 | 0.09% | 8 | | Jun 2026 | Sleeping bag brands | 140 | 0.08% | 8 | | Jul 2026 | Sleeping bag brands | 110 | 0.07% | 8 | | Aug 2026 | Sleeping bag brands | 140 | 0.11% | 8 | | Sep 2026 | Sleeping bag brands | 110 | 0.1% | 8 | | Oct 2025 | Tent pegs brands | 210 | 18.9% | 2 | | Nov 2025 | Tent pegs brands | 260 | 20.3% | 2 | | Dec 2025 | Tent pegs brands | 210 | 17.1% | 2 | | Jan 2026 | Tent pegs brands | 260 | 20% | 2 | | Feb 2026 | Tent pegs brands | 170 | 14% | 2 | | Mar 2026 | Tent pegs brands | 210 | 17.1% | 2 | | Apr 2026 | Tent pegs brands | 170 | 15.9% | 2 | | May 2026 | Tent pegs brands | 140 | 13.3% | 2 | | Jun 2026 | Tent pegs brands | 140 | 15.9% | 2 | | Jul 2026 | Tent pegs brands | 110 | 13.1% | 2 | | Aug 2026 | Tent pegs brands | 140 | 15.9% | 2 | | Sep 2026 | Tent pegs brands | 110 | 13.1% | 2 | ## How are Big Agnes’ branded searches counted? Brandwave collects information about searches that people make online using Big Agnes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “big agnes” ## Which sleeping bag brands compete with Big Agnes? - [Kathmandu](/demand/nz/brands/kathmandu) - [Macpac](/demand/nz/brands/macpac) - [Sea to Summit](/demand/nz/brands/sea-to-summit): Head-to-head: /demand/nz/compare/big-agnes-vs-sea-to-summit - [Therm-a-Rest](/demand/nz/brands/therm-a-rest): Head-to-head: /demand/nz/compare/big-agnes-vs-therm-a-rest - [Exped](/demand/nz/brands/exped): Head-to-head: /demand/nz/compare/big-agnes-vs-exped - [One Planet](/demand/nz/brands/one-planet): Head-to-head: /demand/nz/compare/big-agnes-vs-one-planet - [Rab](/demand/nz/brands/rab): Head-to-head: /demand/nz/compare/big-agnes-vs-rab ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Big Agnes: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/big-agnes This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/big-agnes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.