--- title: "BIBS: search popularity in New Zealand" description: "A Danish maker of baby dummies and bottles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bibs" publisher: "Brandwave" --- # BIBS: search popularity in New Zealand A Danish maker of baby dummies and bottles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BIBS - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby dummy brands**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby dummy brands | 4 | 5.9% | 480 | - [Baby dummy brands](/demand/nz/categories/nz-baby-dummy-brands) ## Top baby dummy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIBS appeared in all five answers. BIBS is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIBS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MAM | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tommee Tippee | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Haakaa | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | FRIGG | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Pigeon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about baby dummy brands - Asked ChatGPT "Which baby dummy brand should I buy in New Zealand?": 1. BIBS, 2. Philips Avent, 3. MAM - Asked ChatGPT "What are the best baby dummy brands in New Zealand?": 1. BIBS, 2. MAM, 3. Philips Avent, 4. Pigeon, 5. FRIGG - Asked ChatGPT "What's the best baby dummy brand in New Zealand for soothing baby?": 1. Philips Avent, 2. MAM, 3. BIBS, 4. Tommee Tippee, 5. Haakaa - Searched Google, AI Overview "newborn dummy nz": 1. Philips Avent, 2. Haakaa, 3. BIBS, 4. Tommee Tippee - Searched Google, AI Overview "baby dummy brands nz": 1. Philips Avent, 2. Tommee Tippee, 3. BIBS, 4. FRIGG, 5. Haakaa Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for BIBS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BIBS in New Zealand rose from 260 to 480. - Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand increased from 4.1% to 5.9%. - Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 4.1% in April 2026. - Across the 12 months ending September 2026, BIBS rose from 5th to 4th among baby dummy brands in New Zealand. ## How did search popularity change for New Zealand baby dummy brands in September 2026? - In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches. - In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches. - In September 2026, Pigeon gained share of searches among baby dummy brands in New Zealand, from 28.7% to 29.3%. - In September 2026, Philips Avent lost share of searches among baby dummy brands in New Zealand, from 6.7% to 5.6%. - In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%. - Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby dummy brands | 260 | 4.1% | 5 | | Nov 2025 | Baby dummy brands | 260 | 4.4% | 5 | | Dec 2025 | Baby dummy brands | 260 | 4.9% | 5 | | Jan 2026 | Baby dummy brands | 320 | 4.7% | 5 | | Feb 2026 | Baby dummy brands | 320 | 5.4% | 5 | | Mar 2026 | Baby dummy brands | 320 | 4.8% | 5 | | Apr 2026 | Baby dummy brands | 260 | 4.1% | 5 | | May 2026 | Baby dummy brands | 320 | 4.6% | 5 | | Jun 2026 | Baby dummy brands | 320 | 4.3% | 5 | | Jul 2026 | Baby dummy brands | 390 | 4.9% | 5 | | Aug 2026 | Baby dummy brands | 390 | 4.7% | 5 | | Sep 2026 | Baby dummy brands | 480 | 5.9% | 4 | ## How are BIBS’s branded searches counted? Brandwave collects information about searches that people make online using BIBS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bibs dummy” ## Which baby dummy brands compete with BIBS? - [Tommee Tippee](/demand/nz/brands/tommee-tippee): Head-to-head: /demand/nz/compare/bibs-vs-tommee-tippee - [Pigeon](/demand/nz/brands/pigeon): Head-to-head: /demand/nz/compare/bibs-vs-pigeon - [Haakaa](/demand/nz/brands/haakaa): Head-to-head: /demand/nz/compare/bibs-vs-haakaa - [Philips Avent](/demand/nz/brands/philips-avent): Head-to-head: /demand/nz/compare/bibs-vs-philips-avent - [FRIGG](/demand/nz/brands/frigg): Head-to-head: /demand/nz/compare/bibs-vs-frigg - [MAM](/demand/nz/brands/mam) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BIBS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bibs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bibs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.