--- title: "How popular is B:HIVE? Searches and AI answers in New Zealand" description: "B:HIVE is a coworking space at Smales Farm in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bhive" publisher: "Brandwave" --- # How popular is B:HIVE? Searches and AI answers in New Zealand B:HIVE is a coworking space at Smales Farm in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: B:HIVE - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among coworking spaces**: 10.3% ## Where does B:HIVE compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coworking spaces | 4 | 10.3% | 220 | - [Coworking spaces](/demand/nz/categories/nz-coworking-spaces) ## Top coworking spaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, B:HIVE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. B:HIVE is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GridAKL | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | The Workshop | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Precinct Flex | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | B:HIVE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Regus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BizDojo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Generator | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spaces | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about coworking spaces - Asked ChatGPT "Which coworking space should I join in New Zealand?": 1. GridAKL, 2. The Workshop - Asked ChatGPT "What are the best coworking spaces in New Zealand?": 1. GridAKL, 2. The Workshop, 3. Precinct Flex, 4. B:HIVE - Asked ChatGPT "What's the best coworking space in New Zealand for a flexible office?": 1. Precinct Flex, 2. The Workshop, 3. B:HIVE - Searched Google, AI Overview "flexible office space": 1. Spaces Not named in any answer: Regus, BizDojo and Generator. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for B:HIVE changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for B:HIVE in New Zealand fell from 330 to 220. - Across the 12 months ending October 2026, B:HIVE’s share of searches among coworking spaces in New Zealand decreased from 14.7% to 10.3%. - Across the 12 months ending October 2026, B:HIVE’s share of searches among coworking spaces in New Zealand peaked at 15.3% in March 2026 and was lowest at 9.7% in July 2026. - Across the 12 months ending October 2026, B:HIVE fell from 3rd to 4th among coworking spaces in New Zealand. ## How did search popularity change for New Zealand coworking spaces in October 2026? - In October 2026, Precinct Flex gained share of searches among coworking spaces in New Zealand, from 30.4% to 33.6%. - In October 2026, GridAKL gained share of searches among coworking spaces in New Zealand, from 13.4% to 15%. - In October 2026, Regus lost share of searches among coworking spaces in New Zealand, from 38.1% to 34.6%. - In October 2026, B:HIVE lost share of searches among coworking spaces in New Zealand, from 10.8% to 10.3%. - BizDojo’s share of searches among coworking spaces in New Zealand has lost ground for 3 months in a row, from 7.1% to 3.3% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Coworking spaces | 330 | 14.7% | 3 | | Dec 2025 | Coworking spaces | 190 | 14% | 3 | | Jan 2026 | Coworking spaces | 210 | 12.2% | 3 | | Feb 2026 | Coworking spaces | 260 | 12.1% | 3 | | Mar 2026 | Coworking spaces | 370 | 15.3% | 4 | | Apr 2026 | Coworking spaces | 210 | 11% | 4 | | May 2026 | Coworking spaces | 310 | 14.8% | 4 | | Jun 2026 | Coworking spaces | 260 | 12.7% | 4 | | Jul 2026 | Coworking spaces | 190 | 9.7% | 4 | | Aug 2026 | Coworking spaces | 240 | 11.8% | 4 | | Sep 2026 | Coworking spaces | 210 | 10.8% | 4 | | Oct 2026 | Coworking spaces | 220 | 10.3% | 4 | ## How are B:HIVE’s branded searches counted? Brandwave collects information about searches that people make online using B:HIVE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “b hive smales farm” - “bhive” ## Which coworking spaces compete with B:HIVE? - [Regus](/demand/nz/brands/regus): Head-to-head: /demand/nz/compare/bhive-vs-regus - [Precinct Flex](/demand/nz/brands/precinct-flex): Head-to-head: /demand/nz/compare/bhive-vs-precinct-flex - [GridAKL](/demand/nz/brands/gridakl): Head-to-head: /demand/nz/compare/bhive-vs-gridakl - [BizDojo](/demand/nz/brands/bizdojo): Head-to-head: /demand/nz/compare/bhive-vs-bizdojo - [The Workshop](/demand/nz/brands/the-workshop-ponsonby): Head-to-head: /demand/nz/compare/bhive-vs-the-workshop-ponsonby - [Generator](/demand/nz/brands/generator) - [Spaces](/demand/nz/brands/spaces) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is B:HIVE? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/bhive This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bhive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.