--- title: "How popular is BFGoodrich? Searches and AI answers in New Zealand" description: "A tyre brand owned by Michelin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bfgoodrich" publisher: "Brandwave" --- # How popular is BFGoodrich? Searches and AI answers in New Zealand A tyre brand owned by Michelin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BFGoodrich - **Owned by**: Michelin - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among all terrain tyre brands**: 7.4% ## Where does BFGoodrich compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | All terrain tyre brands | 5 | 7.4% | 210 | - [All terrain tyre brands](/demand/nz/categories/nz-all-terrain-tires-brands) ## Top all terrain tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BFGoodrich appeared in all five answers. BFGoodrich is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bridgestone | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | BFGoodrich | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yokohama | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Hankook | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goodyear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about all terrain tyre brands - Asked ChatGPT "Which all terrain tyres brand should I buy in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Yokohama - Asked ChatGPT "What are the best all terrain tyres brands in New Zealand?": 1. Bridgestone, 2. BFGoodrich, 3. Hankook - Asked ChatGPT "What's the best all terrain tyres brand in New Zealand for off road driving?": 1. BFGoodrich - Searched Google, AI Overview "all terrain tyres nz": 1. BFGoodrich - Searched Google, AI Overview "4x4 tyres nz": 1. BFGoodrich Not named in any answer: Continental, Goodyear and Michelin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for BFGoodrich changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for BFGoodrich in New Zealand rose from 300 to 350. - Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand increased from 6.8% to 7.4%. - Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand peaked at 10.9% in July 2026 and was lowest at 4.2% in March 2026. ## How did search popularity change for New Zealand all terrain tyre brands in October 2026? - In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches. - In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%. - In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%. - In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%. - In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%. - In October 2026, Bridgestone lost share of searches among all terrain tyre brands in New Zealand, from 3.3% to 2.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | All terrain tyre brands | 160 | 6.8% | 5 | | Dec 2025 | All terrain tyre brands | 120 | 5.8% | 5 | | Jan 2026 | All terrain tyre brands | 130 | 5.7% | 5 | | Feb 2026 | All terrain tyre brands | 120 | 6% | 5 | | Mar 2026 | All terrain tyre brands | 90 | 4.2% | 5 | | Apr 2026 | All terrain tyre brands | 120 | 5.4% | 5 | | May 2026 | All terrain tyre brands | 120 | 5.7% | 5 | | Jun 2026 | All terrain tyre brands | 170 | 7.4% | 5 | | Jul 2026 | All terrain tyre brands | 250 | 10.9% | 5 | | Aug 2026 | All terrain tyre brands | 210 | 9.3% | 5 | | Sep 2026 | All terrain tyre brands | 150 | 6.2% | 5 | | Oct 2026 | All terrain tyre brands | 210 | 7.4% | 5 | ## How are BFGoodrich’s branded searches counted? Brandwave collects information about searches that people make online using BFGoodrich’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bfgoodrich” - “bfgoodrich all terrain” - “bfgoodrich all terrain tyres” - “bfgoodrich at tyres” - “bfgoodrich mud terrain” ## Which all terrain tyre brands compete with BFGoodrich? - [Yokohama](/demand/nz/brands/yokohama) - [Continental](/demand/nz/brands/continental): Head-to-head: /demand/nz/compare/bfgoodrich-vs-continental - [Hankook](/demand/nz/brands/hankook): Head-to-head: /demand/nz/compare/bfgoodrich-vs-hankook - [Goodyear](/demand/nz/brands/goodyear): Head-to-head: /demand/nz/compare/bfgoodrich-vs-goodyear - [Bridgestone](/demand/nz/brands/bridgestone): Head-to-head: /demand/nz/compare/bfgoodrich-vs-bridgestone - [Michelin](/demand/nz/brands/michelin): Head-to-head: /demand/nz/compare/bfgoodrich-vs-michelin ## Who owns BFGoodrich? BFGoodrich is owned by Michelin. Brandwave also tracks Michelin, owned by the same company, in New Zealand. - [Michelin](/demand/nz/companies/michelin): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns BFGoodrich? BFGoodrich is owned by Michelin. Brandwave also tracks Michelin, owned by the same company, in New Zealand. ## Cite this page Brandwave. "How popular is BFGoodrich? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/bfgoodrich This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bfgoodrich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.