---
title: "Beurer: search popularity in New Zealand"
description: "Beurer makes health and wellness devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/beurer"
publisher: "Brandwave"
---

# Beurer: search popularity in New Zealand

Beurer makes health and wellness devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Beurer
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among thermometer brands**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Thermometer brands | 4 | 5.3% | 250 |
| Humidifier brands | 2 | 7.5% | 250 |
| Bathroom scale brands | 4 | 13.1% | 250 |
| Blood pressure monitor brands | 3 | 19.4% | 250 |
| Ear thermometer brands | 3 | 22.7% | 250 |
| Pulse oximeter brands | 1 | 56.8% | 210 |

- [Thermometer brands](/demand/nz/categories/nz-thermometer-brands)
- [Humidifier brands](/demand/nz/categories/nz-humidifier-brands)
- [Bathroom scale brands](/demand/nz/categories/nz-bathroom-scale-brands)
- [Blood pressure monitor brands](/demand/nz/categories/nz-blood-pressure-monitor-brands)
- [Ear thermometer brands](/demand/nz/categories/nz-ear-thermometer-brands)
- [Pulse oximeter brands](/demand/nz/categories/nz-pulse-oximeter-brands)

## Top thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beurer did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braun | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Omron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Vicks | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about thermometer brands

- Asked ChatGPT "Which thermometer brand should I buy in New Zealand?": 1. Braun, 2. Omron
- Asked ChatGPT "What are the best thermometer brands in New Zealand?": 1. Braun, 2. Omron, 3. Vicks
- Asked ChatGPT "What's the best thermometer brand in New Zealand for a sick child?": 1. Braun, 2. Omron
- Searched Google, AI Overview "best thermometer nz": 1. Braun, 2. Vicks, 3. Omron
- Searched Google, AI Overview "digital thermometer nz": named none of the brands we track

Not named in any answer: Beurer.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Beurer changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Beurer in New Zealand rose from 210 to 250.
- Across the 12 months ending September 2026, Beurer’s share of searches among thermometer brands in New Zealand decreased from 6.3% to 5.3%.
- Across the 12 months ending September 2026, Beurer’s share of searches among thermometer brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand decreased from 9% to 7.5%.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand increased from 11.3% to 13.1%.
- Across the 12 months ending September 2026, Beurer’s share of searches among bathroom scale brands in New Zealand peaked at 14.2% in August 2026 and was lowest at 9.5% in June 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among blood pressure monitor brands in New Zealand increased from 16.5% to 19.4%.
- Across the 12 months ending September 2026, Beurer’s share of searches among blood pressure monitor brands in New Zealand peaked at 21.5% in December 2025 and was lowest at 13.9% in June 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand increased from 21.6% to 22.7%.
- Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand peaked at 32.9% in December 2025 and was lowest at 18.1% in June 2026.
- Across the 12 months ending September 2026, Beurer fell from 2nd to 3rd among ear thermometer brands in New Zealand.
- Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand increased from 53.1% to 56.8%.
- Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 39.6% in April 2026.

## How did search popularity change for New Zealand thermometer brands in September 2026?

- In September 2026, Omron gained share of searches among thermometer brands in New Zealand, from 9% to 12.5%.
- In September 2026, Beurer gained share of searches among thermometer brands in New Zealand, from 3.7% to 5.3%.
- In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%.
- In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%.

## How did search popularity change for New Zealand humidifier brands in September 2026?

- In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.
- In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.
- In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.
- In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.
- In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.
- In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

## How did search popularity change for New Zealand bathroom scale brands in September 2026?

- In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%.
- In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%.
- In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%.
- In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%.
- In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%.
- In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%.

## How did search popularity change for New Zealand blood pressure monitor brands in September 2026?

- In September 2026, Withings gained share of searches among blood pressure monitor brands in New Zealand, from 26.4% to 30.2%.
- In September 2026, Omron lost share of searches among blood pressure monitor brands in New Zealand, from 48.6% to 45.7%.
- In September 2026, Beurer lost share of searches among blood pressure monitor brands in New Zealand, from 20.3% to 19.4%.
- Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

## How did search popularity change for New Zealand ear thermometer brands in September 2026?

- Omron’s share of searches among ear thermometer brands in New Zealand has lost ground for 3 months in a row, from 68.6% to 53.6% in September 2026.
- Estimated monthly branded searches for Braun in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Beurer in New Zealand rose 19% over 12 measured months, from 210 to 250 in September 2026.

## How did search popularity change for New Zealand pulse oximeter brands in September 2026?

- In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.
- In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.
- Estimated monthly branded searches for Beurer in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thermometer brands | 210 | 6.3% | 4 |
| Nov 2025 | Thermometer brands | 240 | 7.8% | 4 |
| Dec 2025 | Thermometer brands | 280 | 9.7% | 4 |
| Jan 2026 | Thermometer brands | 240 | 9.2% | 4 |
| Feb 2026 | Thermometer brands | 230 | 7.7% | 4 |
| Mar 2026 | Thermometer brands | 240 | 6.8% | 4 |
| Apr 2026 | Thermometer brands | 230 | 7% | 4 |
| May 2026 | Thermometer brands | 240 | 5.4% | 4 |
| Jun 2026 | Thermometer brands | 190 | 3.9% | 4 |
| Jul 2026 | Thermometer brands | 280 | 4.8% | 4 |
| Aug 2026 | Thermometer brands | 300 | 3.7% | 4 |
| Sep 2026 | Thermometer brands | 250 | 5.3% | 4 |
| Oct 2025 | Humidifier brands | 210 | 9% | 2 |
| Nov 2025 | Humidifier brands | 240 | 11.5% | 2 |
| Dec 2025 | Humidifier brands | 280 | 13.1% | 2 |
| Jan 2026 | Humidifier brands | 240 | 13.3% | 2 |
| Feb 2026 | Humidifier brands | 230 | 10.5% | 2 |
| Mar 2026 | Humidifier brands | 240 | 9.4% | 2 |
| Apr 2026 | Humidifier brands | 230 | 9.6% | 2 |
| May 2026 | Humidifier brands | 240 | 6.9% | 2 |
| Jun 2026 | Humidifier brands | 190 | 5.4% | 2 |
| Jul 2026 | Humidifier brands | 280 | 6.3% | 2 |
| Aug 2026 | Humidifier brands | 300 | 5% | 2 |
| Sep 2026 | Humidifier brands | 250 | 7.5% | 2 |
| Oct 2025 | Bathroom scale brands | 210 | 11.3% | 4 |
| Nov 2025 | Bathroom scale brands | 240 | 13.4% | 4 |
| Dec 2025 | Bathroom scale brands | 280 | 14.1% | 4 |
| Jan 2026 | Bathroom scale brands | 240 | 11% | 4 |
| Feb 2026 | Bathroom scale brands | 230 | 13.6% | 4 |
| Mar 2026 | Bathroom scale brands | 240 | 12.6% | 4 |
| Apr 2026 | Bathroom scale brands | 230 | 12.2% | 4 |
| May 2026 | Bathroom scale brands | 240 | 12.6% | 4 |
| Jun 2026 | Bathroom scale brands | 190 | 9.5% | 4 |
| Jul 2026 | Bathroom scale brands | 280 | 13.3% | 4 |
| Aug 2026 | Bathroom scale brands | 300 | 14.2% | 4 |
| Sep 2026 | Bathroom scale brands | 250 | 13.1% | 4 |
| Oct 2025 | Blood pressure monitor brands | 210 | 16.5% | 3 |
| Nov 2025 | Blood pressure monitor brands | 240 | 19% | 3 |
| Dec 2025 | Blood pressure monitor brands | 280 | 21.5% | 3 |
| Jan 2026 | Blood pressure monitor brands | 240 | 16.1% | 3 |
| Feb 2026 | Blood pressure monitor brands | 230 | 19.5% | 3 |
| Mar 2026 | Blood pressure monitor brands | 240 | 17.4% | 3 |
| Apr 2026 | Blood pressure monitor brands | 230 | 18% | 3 |
| May 2026 | Blood pressure monitor brands | 240 | 18.8% | 3 |
| Jun 2026 | Blood pressure monitor brands | 190 | 13.9% | 3 |
| Jul 2026 | Blood pressure monitor brands | 280 | 19.2% | 3 |
| Aug 2026 | Blood pressure monitor brands | 300 | 20.3% | 3 |
| Sep 2026 | Blood pressure monitor brands | 250 | 19.4% | 3 |
| Oct 2025 | Ear thermometer brands | 210 | 21.6% | 2 |
| Nov 2025 | Ear thermometer brands | 240 | 27.9% | 2 |
| Dec 2025 | Ear thermometer brands | 280 | 32.9% | 2 |
| Jan 2026 | Ear thermometer brands | 240 | 26.1% | 2 |
| Feb 2026 | Ear thermometer brands | 230 | 28.7% | 2 |
| Mar 2026 | Ear thermometer brands | 240 | 25.5% | 2 |
| Apr 2026 | Ear thermometer brands | 230 | 25.3% | 2 |
| May 2026 | Ear thermometer brands | 240 | 24.7% | 2 |
| Jun 2026 | Ear thermometer brands | 190 | 18.1% | 2 |
| Jul 2026 | Ear thermometer brands | 280 | 23.9% | 2 |
| Aug 2026 | Ear thermometer brands | 300 | 22.4% | 3 |
| Sep 2026 | Ear thermometer brands | 250 | 22.7% | 3 |
| Oct 2025 | Pulse oximeter brands | 170 | 53.1% | 1 |
| Nov 2025 | Pulse oximeter brands | 210 | 42% | 1 |
| Dec 2025 | Pulse oximeter brands | 260 | 61.9% | 1 |
| Jan 2026 | Pulse oximeter brands | 210 | 56.8% | 1 |
| Feb 2026 | Pulse oximeter brands | 210 | 48.8% | 1 |
| Mar 2026 | Pulse oximeter brands | 210 | 55.3% | 1 |
| Apr 2026 | Pulse oximeter brands | 210 | 39.6% | 1 |
| May 2026 | Pulse oximeter brands | 210 | 45.7% | 1 |
| Jun 2026 | Pulse oximeter brands | 170 | 51.5% | 1 |
| Jul 2026 | Pulse oximeter brands | 260 | 59.1% | 1 |
| Aug 2026 | Pulse oximeter brands | 210 | 56.8% | 1 |
| Sep 2026 | Pulse oximeter brands | 210 | 56.8% | 1 |

## How are Beurer’s branded searches counted?

Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “beurer”
- “beurer thermometer”

## Which thermometer brands compete with Beurer?

- [Vicks](/demand/nz/brands/vicks): Head-to-head: /demand/nz/compare/beurer-vs-vicks
- [Braun](/demand/nz/brands/braun): Head-to-head: /demand/nz/compare/beurer-vs-braun
- [Omron](/demand/nz/brands/omron-healthcare): Head-to-head: /demand/nz/compare/beurer-vs-omron-healthcare

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Beurer: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/beurer

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beurer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.