---
title: "Betty Crocker: search popularity and Share of Search in New Zealand"
description: "Betty Crocker makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/betty-crocker"
publisher: "Brandwave"
---

# Betty Crocker: search popularity and Share of Search in New Zealand

Betty Crocker makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Betty Crocker
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baking brands**: 31.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baking brands | 2 | 31.3% | 4.6K |

- [Baking brands](/demand/nz/categories/nz-baking-brands)

## How has branded search demand for Betty Crocker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Betty Crocker in New Zealand rose from 1.9K to 4.6K.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking brands in New Zealand increased from 17.8% to 31.3%.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking brands in New Zealand peaked at 31.3% in August 2026 and was lowest at 15.1% in January 2026.

## How did search popularity change for New Zealand baking brands in August 2026?

- In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%.
- In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%.
- In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.
- Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baking brands | 1.9K | 17.8% | 2 |
| Nov 2025 | Baking brands | 1.6K | 17.1% | 4 |
| Dec 2025 | Baking brands | 1.7K | 16.1% | 3 |
| Jan 2026 | Baking brands | 1.6K | 15.1% | 3 |
| Feb 2026 | Baking brands | 1.8K | 19.4% | 2 |
| Mar 2026 | Baking brands | 2K | 17.4% | 3 |
| Apr 2026 | Baking brands | 2.3K | 18.5% | 2 |
| May 2026 | Baking brands | 3.5K | 25.9% | 2 |
| Jun 2026 | Baking brands | 3.3K | 26% | 2 |
| Jul 2026 | Baking brands | 3.8K | 28.4% | 2 |
| Aug 2026 | Baking brands | 4.6K | 31.3% | 2 |
| Sep 2026 | Baking brands | — | — | — |

## How is Betty Crocker measured?

Brandwave collects information about searches that people make online using Betty Crocker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “betty crocker”
- “betty crocker baking”
- “betty crocker brownie mix”
- “betty crocker brownies”
- “betty crocker butter cream”
- “betty crocker cake mix”
- “betty crocker chocolate cookie mix”
- “betty crocker chocolate cookies”
- “betty crocker chocolate frosting”
- “betty crocker cookie mix”
- “betty crocker cookies”
- “betty crocker cupcake mix”
- “betty crocker icing”
- “betty crocker near me”
- “betty crocker nz”
- “betty crocker online”
- “betty crocker recipe”
- “betty crocker sugar”
- “betty crocker super moist cake mix”
- “bettycrocker”
- “bettycrocker baking”
- “bettycrocker com”
- “bettycrocker recipe”

## Which baking brands compete with Betty Crocker?

- [Chelsea](/demand/nz/brands/chelsea): Head-to-head: /demand/nz/compare/betty-crocker-vs-chelsea
- [Champion](/demand/nz/brands/champion): Head-to-head: /demand/nz/compare/betty-crocker-vs-champion
- [Edmonds](/demand/nz/brands/edmonds): Head-to-head: /demand/nz/compare/betty-crocker-vs-edmonds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Betty Crocker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/betty-crocker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/betty-crocker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.