---
title: "Betts Funeral Services: search popularity and Share of Search in New Zealand"
description: "Betts Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/betts-funeral-services"
publisher: "Brandwave"
---

# Betts Funeral Services: search popularity and Share of Search in New Zealand

Betts Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Betts Funeral Services
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among timaru funeral directors**: 68.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timaru funeral directors | 1 | 68.8% | 330 |

- [Timaru funeral directors](/demand/nz/locations/timaru/funeral-directors)

## How has branded search demand for Betts Funeral Services changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Betts Funeral Services in New Zealand rose from 420 to 600.
- Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand increased from 45.7% to 68.8%.
- Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 75.6% in June 2026 and was lowest at 45.7% in October 2025.
- Across the 11 months ending August 2026, Betts Funeral Services rose from 2nd to 1st among timaru funeral directors in New Zealand.

## How did search popularity change for New Zealand timaru funeral directors in August 2026?

- In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%.
- In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%.
- In August 2026, Aoraki Funeral Services lost estimated Share of Search among timaru funeral directors in New Zealand, from 28.3% to 20.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timaru funeral directors | 210 | 45.7% | 2 |
| Nov 2025 | Timaru funeral directors | 270 | 60% | 1 |
| Dec 2025 | Timaru funeral directors | 190 | 55.9% | 1 |
| Jan 2026 | Timaru funeral directors | 330 | 68.8% | 1 |
| Feb 2026 | Timaru funeral directors | 230 | 65.7% | 1 |
| Mar 2026 | Timaru funeral directors | 210 | 61.8% | 1 |
| Apr 2026 | Timaru funeral directors | 360 | 69.2% | 1 |
| May 2026 | Timaru funeral directors | 290 | 74.4% | 1 |
| Jun 2026 | Timaru funeral directors | 310 | 75.6% | 1 |
| Jul 2026 | Timaru funeral directors | 330 | 62.3% | 1 |
| Aug 2026 | Timaru funeral directors | 330 | 68.8% | 1 |
| Sep 2026 | Timaru funeral directors | — | — | — |

## How is Betts Funeral Services measured?

Brandwave collects information about searches that people make online using Betts Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “betts funeral services”
- “betts funeral services timaru”
- “betts timaru”

## Which timaru funeral directors compete with Betts Funeral Services?

- [Aoraki Funeral Services](/demand/nz/brands/aoraki-funeral-services): Head-to-head: /demand/nz/compare/aoraki-funeral-services-vs-betts-funeral-services
- [Mainland Funerals](/demand/nz/brands/mainland-funerals): Head-to-head: /demand/nz/compare/betts-funeral-services-vs-mainland-funerals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Betts Funeral Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/betts-funeral-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/betts-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.