---
title: "Beth Shan: search popularity and Share of Search in New Zealand"
description: "Beth Shan is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/beth-shan"
publisher: "Brandwave"
---

# Beth Shan: search popularity and Share of Search in New Zealand

Beth Shan is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Beth Shan
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings funeral directors**: 74.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings funeral directors | 1 | 74.2% | 1.4K |
| Hawkes Bay funeral directors | 1 | 47.5% | 1.4K |
| Napier funeral directors | 1 | 49.8% | 1.4K |

- [Hastings funeral directors](/demand/nz/categories/nz-hastings-funeral-directors)
- [Hawkes Bay funeral directors](/demand/nz/categories/nz-hawkes-bay-funeral-directors)
- [Napier funeral directors](/demand/nz/categories/nz-napier-funeral-directors)

## How has branded search demand for Beth Shan changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Beth Shan in New Zealand held steady, from 1.5K to 1.4K.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand decreased from 75.6% to 74.2%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hastings funeral directors in New Zealand peaked at 86% in January 2026 and was lowest at 64.7% in June 2026.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hawkes bay funeral directors in New Zealand decreased from 54.8% to 47.5%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 61.5% in January 2026 and was lowest at 42.4% in February 2026.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among napier funeral directors in New Zealand decreased from 58% to 49.8%.
- Across the 11 months ending August 2026, Beth Shan’s estimated Share of Search among napier funeral directors in New Zealand peaked at 62.7% in January 2026 and was lowest at 43.7% in February 2026.

## How did search popularity change for New Zealand hastings funeral directors in August 2026?

- In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
- In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
- In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.

## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.
- In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%.
- In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 52.6% to 47.5%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%.

## How did search popularity change for New Zealand napier funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among napier funeral directors in New Zealand, from 9.8% to 18%.
- In August 2026, Beth Shan lost estimated Share of Search among napier funeral directors in New Zealand, from 57.5% to 49.8%.
- Estimated monthly branded searches for Dunstalls in New Zealand rose 25.7% over 11 measured months, from 740 to 930 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings funeral directors | 1.5K | 75.6% | 1 |
| Nov 2025 | Hastings funeral directors | 1.2K | 77.8% | 1 |
| Dec 2025 | Hastings funeral directors | 1.4K | 77.3% | 1 |
| Jan 2026 | Hastings funeral directors | 1.9K | 86% | 1 |
| Feb 2026 | Hastings funeral directors | 1.2K | 78% | 1 |
| Mar 2026 | Hastings funeral directors | 1.4K | 83.2% | 1 |
| Apr 2026 | Hastings funeral directors | 1.4K | 71.6% | 1 |
| May 2026 | Hastings funeral directors | 1.5K | 72.7% | 1 |
| Jun 2026 | Hastings funeral directors | 1.2K | 64.7% | 1 |
| Jul 2026 | Hastings funeral directors | 1.6K | 69.8% | 1 |
| Aug 2026 | Hastings funeral directors | 1.4K | 74.2% | 1 |
| Sep 2026 | Hastings funeral directors | — | — | — |
| Oct 2025 | Hawkes Bay funeral directors | 1.5K | 54.8% | 1 |
| Nov 2025 | Hawkes Bay funeral directors | 1.2K | 54.7% | 1 |
| Dec 2025 | Hawkes Bay funeral directors | 1.4K | 58.4% | 1 |
| Jan 2026 | Hawkes Bay funeral directors | 1.9K | 61.5% | 1 |
| Feb 2026 | Hawkes Bay funeral directors | 1.2K | 42.4% | 2 |
| Mar 2026 | Hawkes Bay funeral directors | 1.4K | 50.9% | 1 |
| Apr 2026 | Hawkes Bay funeral directors | 1.4K | 54.2% | 1 |
| May 2026 | Hawkes Bay funeral directors | 1.5K | 58% | 1 |
| Jun 2026 | Hawkes Bay funeral directors | 1.2K | 48.6% | 1 |
| Jul 2026 | Hawkes Bay funeral directors | 1.6K | 52.6% | 1 |
| Aug 2026 | Hawkes Bay funeral directors | 1.4K | 47.5% | 1 |
| Sep 2026 | Hawkes Bay funeral directors | — | — | — |
| Oct 2025 | Napier funeral directors | 1.5K | 58% | 1 |
| Nov 2025 | Napier funeral directors | 1.2K | 57.2% | 1 |
| Dec 2025 | Napier funeral directors | 1.4K | 60.4% | 1 |
| Jan 2026 | Napier funeral directors | 1.9K | 62.7% | 1 |
| Feb 2026 | Napier funeral directors | 1.2K | 43.7% | 2 |
| Mar 2026 | Napier funeral directors | 1.4K | 52.5% | 1 |
| Apr 2026 | Napier funeral directors | 1.4K | 56.4% | 1 |
| May 2026 | Napier funeral directors | 1.5K | 61.3% | 1 |
| Jun 2026 | Napier funeral directors | 1.2K | 53.3% | 1 |
| Jul 2026 | Napier funeral directors | 1.6K | 57.5% | 1 |
| Aug 2026 | Napier funeral directors | 1.4K | 49.8% | 1 |
| Sep 2026 | Napier funeral directors | — | — | — |

## How is Beth Shan measured?

Brandwave collects information about searches that people make online using Beth Shan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “beth shan”
- “beth shan funeral”
- “beth shan funerals hastings”
- “beth shan funerals napier”
- “beth shan hastings”
- “beth shan near me”
- “beth-shan”
- “beth-shan hastings”
- “bethshan”

## Which hastings funeral directors compete with Beth Shan?

- [Tong & Peryer](/demand/nz/brands/tong-peryer): Head-to-head: /demand/nz/compare/beth-shan-vs-tong-peryer
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/beth-shan-vs-terry-longley-and-son
- [Gentle Touch Funeral Services](/demand/nz/brands/gentle-touch-funeral-services): Head-to-head: /demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Beth Shan: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/beth-shan

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beth-shan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
