---
title: "Betadine: search popularity in New Zealand"
description: "Betadine makes antiseptics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/betadine"
publisher: "Brandwave"
---

# Betadine: search popularity in New Zealand

Betadine makes antiseptics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Betadine
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among plaster and first aid brands**: 21.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plaster and first aid brands | 2 | 21.5% | 3.8K |
| Antiseptic brands | 2 | 26.6% | 3.1K |
| Antiseptic spray brands | 2 | 29% | 3.1K |
| Throat lozenge brands | 2 | 30.4% | 2.9K |
| Antiseptic cream brands | 2 | 35.5% | 3.1K |

- [Plaster and first aid brands](/demand/nz/categories/nz-first-aid-brands)
- [Antiseptic brands](/demand/nz/categories/nz-antiseptic-brands)
- [Antiseptic spray brands](/demand/nz/categories/nz-antiseptic-spray-brands)
- [Throat lozenge brands](/demand/nz/categories/nz-throat-lozenge-brands)
- [Antiseptic cream brands](/demand/nz/categories/nz-antiseptic-cream-brands)

## Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betadine did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Elastoplast | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Band-Aid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| St John | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Nexcare | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Leukoplast | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Betadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about plaster and first aid brands

- Asked ChatGPT "Which plaster and first aid brand should I buy in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. St John, 4. Nexcare
- Asked ChatGPT "What are the best plaster and first aid brands in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. Nexcare, 4. Leukoplast
- Asked ChatGPT "What's the best plaster and first aid brand in New Zealand for a home first aid kit?": 1. Elastoplast, 2. St John, 3. Band-Aid, 4. Nexcare
- Searched Google, AI Overview "first aid supplies nz": 1. St John
- Searched Google, AI Overview "home first aid kit": 1. St John

Not named in any answer: Betadine.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Betadine changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Betadine in New Zealand held steady, from 4K to 3.8K.
- Across the 12 months ending September 2026, Betadine’s share of searches among plaster and first aid brands in New Zealand decreased from 23.3% to 21.5%.
- Across the 12 months ending September 2026, Betadine’s share of searches among plaster and first aid brands in New Zealand peaked at 23.3% in October 2025 and was lowest at 20.2% in June 2026.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand decreased from 29.3% to 26.6%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic brands in New Zealand peaked at 29.8% in December 2025 and was lowest at 25.6% in January 2026.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic spray brands in New Zealand decreased from 34.8% to 29%.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand decreased from 41.7% to 30.4%.
- Across the 12 months ending September 2026, Betadine’s share of searches among throat lozenge brands in New Zealand peaked at 52.2% in January 2026 and was lowest at 24% in August 2026.
- Across the 12 months ending September 2026, Betadine fell from 1st to 2nd among throat lozenge brands in New Zealand.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand decreased from 40.7% to 35.5%.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 35.5% in August 2026.

## How did search popularity change for New Zealand plaster and first aid brands in September 2026?

- In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.
- Band-Aid’s share of searches among plaster and first aid brands in New Zealand has gained ground for 3 months in a row, from 12.6% to 15.2% in September 2026.
- St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026.
- Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026.
- Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026.

## How did search popularity change for New Zealand antiseptic brands in September 2026?

- Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026.

## How did search popularity change for New Zealand antiseptic spray brands in September 2026?

- Estimated monthly branded searches for Dettol in New Zealand rose 34.3% over 12 measured months, from 3.6K to 4.8K in September 2026.
- Estimated monthly branded searches for Band-Aid in New Zealand rose 31.2% over 12 measured months, from 2K to 2.7K in September 2026.

## How did search popularity change for New Zealand throat lozenge brands in September 2026?

- In September 2026, Betadine gained share of searches among throat lozenge brands in New Zealand, from 24% to 30.4%.
- In September 2026, Difflam gained share of searches among throat lozenge brands in New Zealand, from 24% to 26%.
- In September 2026, Strepsils lost share of searches among throat lozenge brands in New Zealand, from 51.9% to 43.7%.

## How did search popularity change for New Zealand antiseptic cream brands in September 2026?

- Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plaster and first aid brands | 4K | 23.3% | 2 |
| Nov 2025 | Plaster and first aid brands | 3.8K | 21.7% | 2 |
| Dec 2025 | Plaster and first aid brands | 3.7K | 22.7% | 2 |
| Jan 2026 | Plaster and first aid brands | 3.9K | 22.6% | 2 |
| Feb 2026 | Plaster and first aid brands | 3.8K | 22.5% | 2 |
| Mar 2026 | Plaster and first aid brands | 3.9K | 22.5% | 2 |
| Apr 2026 | Plaster and first aid brands | 3.8K | 22.5% | 2 |
| May 2026 | Plaster and first aid brands | 3.8K | 22.1% | 2 |
| Jun 2026 | Plaster and first aid brands | 3.3K | 20.2% | 2 |
| Jul 2026 | Plaster and first aid brands | 3.9K | 22.5% | 2 |
| Aug 2026 | Plaster and first aid brands | 3.9K | 21.9% | 2 |
| Sep 2026 | Plaster and first aid brands | 3.8K | 21.5% | 2 |
| Oct 2025 | Antiseptic brands | 3K | 29.3% | 2 |
| Nov 2025 | Antiseptic brands | 3K | 29.5% | 2 |
| Dec 2025 | Antiseptic brands | 3K | 29.8% | 2 |
| Jan 2026 | Antiseptic brands | 3K | 25.6% | 3 |
| Feb 2026 | Antiseptic brands | 3K | 29.3% | 2 |
| Mar 2026 | Antiseptic brands | 3.1K | 26.3% | 3 |
| Apr 2026 | Antiseptic brands | 3K | 29.2% | 2 |
| May 2026 | Antiseptic brands | 3.1K | 29% | 2 |
| Jun 2026 | Antiseptic brands | 2.7K | 26.5% | 3 |
| Jul 2026 | Antiseptic brands | 3.1K | 27.7% | 2 |
| Aug 2026 | Antiseptic brands | 3.1K | 26.6% | 2 |
| Sep 2026 | Antiseptic brands | 3.1K | 26.6% | 2 |
| Oct 2025 | Antiseptic spray brands | 3K | 34.8% | 2 |
| Nov 2025 | Antiseptic spray brands | 3K | 32.8% | 2 |
| Dec 2025 | Antiseptic spray brands | 3K | 30.5% | 3 |
| Jan 2026 | Antiseptic spray brands | 3K | 32.5% | 2 |
| Feb 2026 | Antiseptic spray brands | 3K | 34.7% | 2 |
| Mar 2026 | Antiseptic spray brands | 3.1K | 33.2% | 2 |
| Apr 2026 | Antiseptic spray brands | 3K | 34.7% | 2 |
| May 2026 | Antiseptic spray brands | 3.1K | 32.8% | 2 |
| Jun 2026 | Antiseptic spray brands | 2.7K | 31.2% | 2 |
| Jul 2026 | Antiseptic spray brands | 3.1K | 31.4% | 2 |
| Aug 2026 | Antiseptic spray brands | 3.1K | 29.2% | 2 |
| Sep 2026 | Antiseptic spray brands | 3.1K | 29% | 2 |
| Oct 2025 | Throat lozenge brands | 2.9K | 41.7% | 1 |
| Nov 2025 | Throat lozenge brands | 2.9K | 49.6% | 1 |
| Dec 2025 | Throat lozenge brands | 2.9K | 49.8% | 1 |
| Jan 2026 | Throat lozenge brands | 2.9K | 52.2% | 1 |
| Feb 2026 | Throat lozenge brands | 2.9K | 48.3% | 1 |
| Mar 2026 | Throat lozenge brands | 2.9K | 38.3% | 2 |
| Apr 2026 | Throat lozenge brands | 2.9K | 46.5% | 1 |
| May 2026 | Throat lozenge brands | 2.9K | 37.1% | 2 |
| Jun 2026 | Throat lozenge brands | 2.4K | 32% | 2 |
| Jul 2026 | Throat lozenge brands | 2.9K | 31.5% | 2 |
| Aug 2026 | Throat lozenge brands | 2.9K | 24% | 2 |
| Sep 2026 | Throat lozenge brands | 2.9K | 30.4% | 2 |
| Oct 2025 | Antiseptic cream brands | 3K | 40.7% | 2 |
| Nov 2025 | Antiseptic cream brands | 3K | 41% | 2 |
| Dec 2025 | Antiseptic cream brands | 3K | 41.7% | 2 |
| Jan 2026 | Antiseptic cream brands | 3K | 36.8% | 2 |
| Feb 2026 | Antiseptic cream brands | 3K | 40.8% | 2 |
| Mar 2026 | Antiseptic cream brands | 3.1K | 37.9% | 2 |
| Apr 2026 | Antiseptic cream brands | 3K | 40.5% | 2 |
| May 2026 | Antiseptic cream brands | 3.1K | 39.8% | 2 |
| Jun 2026 | Antiseptic cream brands | 2.7K | 37.3% | 2 |
| Jul 2026 | Antiseptic cream brands | 3.1K | 37.3% | 2 |
| Aug 2026 | Antiseptic cream brands | 3.1K | 35.5% | 2 |
| Sep 2026 | Antiseptic cream brands | 3.1K | 35.5% | 2 |

## How are Betadine’s branded searches counted?

Brandwave collects information about searches that people make online using Betadine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “betadine”
- “betadine antiseptic”
- “betadine cleanser”
- “betadine for dog”
- “betadine iodine”
- “betadine liquid”
- “betadine mouth”
- “betadine ointment”
- “betadine skin cleanser”
- “betadine solution”
- “betadine woolies”

## Which plaster and first aid brands compete with Betadine?

- [St John](/demand/nz/brands/st-john): Head-to-head: /demand/nz/compare/betadine-vs-st-john
- [Band-Aid](/demand/nz/brands/band-aid): Head-to-head: /demand/nz/compare/band-aid-vs-betadine
- [Elastoplast](/demand/nz/brands/elastoplast): Head-to-head: /demand/nz/compare/betadine-vs-elastoplast
- [Leukoplast](/demand/nz/brands/leukoplast): Head-to-head: /demand/nz/compare/betadine-vs-leukoplast
- [Nexcare](/demand/nz/brands/nexcare): Head-to-head: /demand/nz/compare/betadine-vs-nexcare

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Betadine: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/betadine

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/betadine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.