--- title: "Betacraft: search popularity in New Zealand" description: "Betacraft makes workwear and wet weather gear for New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/betacraft" publisher: "Brandwave" --- # Betacraft: search popularity in New Zealand Betacraft makes workwear and wet weather gear for New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Betacraft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among farm clothing brands**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Farm clothing brands | 5 | 2.4% | 1K | - [Farm clothing brands](/demand/nz/categories/nz-farm-clothing-brands) ## Top farm clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Betacraft was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Betacraft is the joint fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stoney Creek | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kaiwaka | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Swanndri | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Swazi | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Betacraft | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Line 7 | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about farm clothing brands - Asked ChatGPT "Which farm clothing brand should I buy in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Line 7 - Asked ChatGPT "What are the best farm clothing brands in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Betacraft - Asked ChatGPT "What's the best farm clothing brand in New Zealand for wet weather work?": 1. Stoney Creek, 2. Swazi, 3. Kaiwaka - Searched Google, AI Overview "farm clothing nz": 1. Kaiwaka, 2. Swazi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Betacraft changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Betacraft in New Zealand rose from 880 to 1K. - Across the 12 months ending September 2026, Betacraft’s share of searches among farm clothing brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 0.99% in December 2025. ## How did search popularity change for New Zealand farm clothing brands in September 2026? - In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%. - In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%. - In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%. - In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%. - Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Farm clothing brands | 880 | 2.3% | 5 | | Nov 2025 | Farm clothing brands | 880 | 1.7% | 5 | | Dec 2025 | Farm clothing brands | 480 | 0.99% | 6 | | Jan 2026 | Farm clothing brands | 590 | 1.5% | 6 | | Feb 2026 | Farm clothing brands | 590 | 1.6% | 5 | | Mar 2026 | Farm clothing brands | 1.3K | 2.6% | 5 | | Apr 2026 | Farm clothing brands | 1.3K | 2% | 5 | | May 2026 | Farm clothing brands | 880 | 1.4% | 5 | | Jun 2026 | Farm clothing brands | 1.6K | 2.2% | 5 | | Jul 2026 | Farm clothing brands | 1.6K | 2.5% | 5 | | Aug 2026 | Farm clothing brands | 1.6K | 2.9% | 5 | | Sep 2026 | Farm clothing brands | 1K | 2.4% | 5 | ## How are Betacraft’s branded searches counted? Brandwave collects information about searches that people make online using Betacraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “betacraft” ## Which farm clothing brands compete with Betacraft? - [Swanndri](/demand/nz/brands/swanndri): Head-to-head: /demand/nz/compare/betacraft-vs-swanndri - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/betacraft-vs-stoney-creek - [Kaiwaka](/demand/nz/brands/kaiwaka): Head-to-head: /demand/nz/compare/betacraft-vs-kaiwaka - [Swazi](/demand/nz/brands/swazi): Head-to-head: /demand/nz/compare/betacraft-vs-swazi - [Line 7](/demand/nz/brands/line-7): Head-to-head: /demand/nz/compare/betacraft-vs-line-7 ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Betacraft: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/betacraft This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/betacraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.