---
title: "Bestway: search popularity in New Zealand"
description: "Bestway makes inflatable pools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bestway"
publisher: "Brandwave"
---

# Bestway: search popularity in New Zealand

Bestway makes inflatable pools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bestway
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among sand filter brands**: 36.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sand filter brands | 2 | 36.9% | 2.3K |
| Kids play equipment brands | 6 | 6.6% | 390 |
| Air mattress brands | 1 | 61.9% | 2.3K |
| Inflatable pool brands | 1 | 76.3% | 2.3K |

- [Sand filter brands](/demand/nz/categories/nz-sand-filter-brands)
- [Kids play equipment brands](/demand/nz/categories/nz-kids-play-equipment-brands)
- [Air mattress brands](/demand/nz/categories/nz-air-mattress-brands)
- [Inflatable pool brands](/demand/nz/categories/nz-inflatable-pool-brands)

## Top sand filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bestway is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sand filter brands

- Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey
- Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward
- Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey
- Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool
- Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey

Not named in any answer: Jacuzzi and Intex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Bestway changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Bestway in New Zealand fell from 3.6K to 2.3K.
- Across the 12 months ending September 2026, Bestway’s share of searches among sand filter brands in New Zealand decreased from 45.3% to 36.9%.
- Across the 12 months ending September 2026, Bestway’s share of searches among sand filter brands in New Zealand peaked at 72.4% in December 2025 and was lowest at 16.9% in May 2026.
- Across the 12 months ending September 2026, Bestway fell from 1st to 2nd among sand filter brands in New Zealand.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand decreased from 10.2% to 6.6%.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand peaked at 16.8% in December 2025 and was lowest at 6.5% in July 2026.
- Across the 12 months ending September 2026, Bestway fell from 5th to 6th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand decreased from 70.6% to 61.9%.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand peaked at 84% in December 2025 and was lowest at 35% in May 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among inflatable pool brands in New Zealand decreased from 81.9% to 76.3%.
- Across the 12 months ending September 2026, Bestway’s share of searches among inflatable pool brands in New Zealand peaked at 89% in December 2025 and was lowest at 65.7% in May 2026.

## How did search popularity change for New Zealand sand filter brands in September 2026?

- In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%.
- In September 2026, Intex gained share of searches among sand filter brands in New Zealand, from 8.6% to 11.5%.
- In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%.
- In September 2026, Jacuzzi lost share of searches among sand filter brands in New Zealand, from 51.1% to 40.2%.
- In September 2026, Davey lost share of searches among sand filter brands in New Zealand, from 4.5% to 3.4%.
- Estimated monthly branded searches for AstralPool in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

## How did search popularity change for New Zealand kids play equipment brands in September 2026?

- In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.
- In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
- In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%.
- In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%.
- In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%.
- In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.

## How did search popularity change for New Zealand air mattress brands in September 2026?

- In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.
- In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.
- In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.

## How did search popularity change for New Zealand inflatable pool brands in September 2026?

- Estimated monthly branded searches for Bestway in New Zealand fell 36.7% over 12 measured months, from 3.6K to 2.3K in September 2026.
- Estimated monthly branded searches for Intex in New Zealand fell 11.3% over 12 measured months, from 800 to 710 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sand filter brands | 3.6K | 45.3% | 1 |
| Nov 2025 | Sand filter brands | 11.5K | 67.8% | 1 |
| Dec 2025 | Sand filter brands | 13.7K | 72.4% | 1 |
| Jan 2026 | Sand filter brands | 6.3K | 61.3% | 1 |
| Feb 2026 | Sand filter brands | 2.1K | 37.8% | 2 |
| Mar 2026 | Sand filter brands | 1.2K | 24.5% | 2 |
| Apr 2026 | Sand filter brands | 710 | 17.2% | 2 |
| May 2026 | Sand filter brands | 710 | 16.9% | 2 |
| Jun 2026 | Sand filter brands | 800 | 18.7% | 2 |
| Jul 2026 | Sand filter brands | 850 | 19.4% | 2 |
| Aug 2026 | Sand filter brands | 1.3K | 28.3% | 2 |
| Sep 2026 | Sand filter brands | 2.3K | 36.9% | 2 |
| Oct 2025 | Kids play equipment brands | 720 | 10.2% | 5 |
| Nov 2025 | Kids play equipment brands | 1.6K | 14.1% | 4 |
| Dec 2025 | Kids play equipment brands | 1.6K | 16.8% | 3 |
| Jan 2026 | Kids play equipment brands | 880 | 15.6% | 3 |
| Feb 2026 | Kids play equipment brands | 480 | 12.3% | 4 |
| Mar 2026 | Kids play equipment brands | 320 | 7.9% | 6 |
| Apr 2026 | Kids play equipment brands | 320 | 8.2% | 5 |
| May 2026 | Kids play equipment brands | 320 | 8.7% | 6 |
| Jun 2026 | Kids play equipment brands | 320 | 9.1% | 6 |
| Jul 2026 | Kids play equipment brands | 260 | 6.5% | 6 |
| Aug 2026 | Kids play equipment brands | 320 | 7.6% | 6 |
| Sep 2026 | Kids play equipment brands | 390 | 6.6% | 6 |
| Oct 2025 | Air mattress brands | 3.6K | 70.6% | 1 |
| Nov 2025 | Air mattress brands | 11.5K | 81.4% | 1 |
| Dec 2025 | Air mattress brands | 13.7K | 84% | 1 |
| Jan 2026 | Air mattress brands | 6.3K | 75.8% | 1 |
| Feb 2026 | Air mattress brands | 2.1K | 60.6% | 1 |
| Mar 2026 | Air mattress brands | 1.2K | 48.6% | 1 |
| Apr 2026 | Air mattress brands | 710 | 39.7% | 2 |
| May 2026 | Air mattress brands | 710 | 35% | 2 |
| Jun 2026 | Air mattress brands | 800 | 41.7% | 1 |
| Jul 2026 | Air mattress brands | 850 | 42.7% | 1 |
| Aug 2026 | Air mattress brands | 1.3K | 52.4% | 1 |
| Sep 2026 | Air mattress brands | 2.3K | 61.9% | 1 |
| Oct 2025 | Inflatable pool brands | 3.6K | 81.9% | 1 |
| Nov 2025 | Inflatable pool brands | 11.5K | 86.6% | 1 |
| Dec 2025 | Inflatable pool brands | 13.7K | 89% | 1 |
| Jan 2026 | Inflatable pool brands | 6.3K | 87.3% | 1 |
| Feb 2026 | Inflatable pool brands | 2.1K | 81.6% | 1 |
| Mar 2026 | Inflatable pool brands | 1.2K | 72.3% | 1 |
| Apr 2026 | Inflatable pool brands | 710 | 68.9% | 1 |
| May 2026 | Inflatable pool brands | 710 | 65.7% | 1 |
| Jun 2026 | Inflatable pool brands | 800 | 66.7% | 1 |
| Jul 2026 | Inflatable pool brands | 850 | 68% | 1 |
| Aug 2026 | Inflatable pool brands | 1.3K | 76.7% | 1 |
| Sep 2026 | Inflatable pool brands | 2.3K | 76.3% | 1 |

## How are Bestway’s branded searches counted?

Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bestway”
- “bestway pool”

## Which sand filter brands compete with Bestway?

- [Jacuzzi](/demand/nz/brands/jacuzzi): Head-to-head: /demand/nz/compare/bestway-vs-jacuzzi
- [Intex](/demand/nz/brands/intex): Head-to-head: /demand/nz/compare/bestway-vs-intex
- [Waterco](/demand/nz/brands/waterco): Head-to-head: /demand/nz/compare/bestway-vs-waterco
- [Davey](/demand/nz/brands/davey): Head-to-head: /demand/nz/compare/bestway-vs-davey
- [AstralPool](/demand/nz/brands/astralpool): Head-to-head: /demand/nz/compare/astralpool-vs-bestway
- [Hayward](/demand/nz/brands/hayward-pool)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bestway: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bestway

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bestway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.