---
title: "Bertolli: search popularity and Share of Search in New Zealand"
description: "Bertolli makes cooking oils sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bertolli"
publisher: "Brandwave"
---

# Bertolli: search popularity and Share of Search in New Zealand

Bertolli makes cooking oils sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bertolli
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cooking oil brands**: 8.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cooking oil brands | 4 | 8.3% | 80 |

- [Cooking oil brands](/demand/nz/categories/nz-cooking-oil-brands)

## How has branded search demand for Bertolli changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bertolli in New Zealand rose from 70 to 80.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 6.9% in December 2025.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
- In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
- In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
- In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cooking oil brands | 70 | 8% | 4 |
| Nov 2025 | Cooking oil brands | 50 | 8.2% | 4 |
| Dec 2025 | Cooking oil brands | 50 | 6.9% | 4 |
| Jan 2026 | Cooking oil brands | 100 | 11.5% | 4 |
| Feb 2026 | Cooking oil brands | 80 | 11.1% | 4 |
| Mar 2026 | Cooking oil brands | 90 | 12% | 4 |
| Apr 2026 | Cooking oil brands | 90 | 13.8% | 4 |
| May 2026 | Cooking oil brands | 440 | 35.5% | 2 |
| Jun 2026 | Cooking oil brands | 110 | 11.2% | 3 |
| Jul 2026 | Cooking oil brands | 80 | 9.4% | 3 |
| Aug 2026 | Cooking oil brands | 80 | 8.3% | 4 |
| Sep 2026 | Cooking oil brands | — | — | — |

## How is Bertolli measured?

Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bertolli extra virgin oil”
- “bertolli oil”
- “bertolli olive oil”

## Which cooking oil brands compete with Bertolli?

- [Cobram Estate](/demand/nz/brands/cobram-estate): Head-to-head: /demand/nz/compare/bertolli-vs-cobram-estate
- [Lupi](/demand/nz/brands/lupi): Head-to-head: /demand/nz/compare/bertolli-vs-lupi
- [Olivado](/demand/nz/brands/olivado): Head-to-head: /demand/nz/compare/bertolli-vs-olivado

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bertolli: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bertolli

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bertolli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.