---
title: "Bernina: search popularity and Share of Search in New Zealand"
description: "Bernina makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bernina"
publisher: "Brandwave"
---

# Bernina: search popularity and Share of Search in New Zealand

Bernina makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bernina
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sewing machine brands**: 26.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sewing machine brands | 2 | 26.7% | 2.3K |

- [Sewing machine brands](/demand/nz/categories/nz-sewing-machine-brands)

## How has branded search demand for Bernina changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bernina in New Zealand rose from 1.9K to 2.3K.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand decreased from 28.4% to 26.7%.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand peaked at 28.4% in October 2025 and was lowest at 21.7% in April 2026.

## How did search popularity change for New Zealand sewing machine brands in August 2026?

- In August 2026, Bernina gained estimated Share of Search among sewing machine brands in New Zealand, from 23.2% to 26.7%.
- In August 2026, Janome gained estimated Share of Search among sewing machine brands in New Zealand, from 12.8% to 16.1%.
- In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%.
- In August 2026, Singer lost estimated Share of Search among sewing machine brands in New Zealand, from 40% to 31.5%.
- Pfaff’s estimated Share of Search among sewing machine brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sewing machine brands | 1.9K | 28.4% | 2 |
| Nov 2025 | Sewing machine brands | 2.1K | 28.2% | 2 |
| Dec 2025 | Sewing machine brands | 1.9K | 25.8% | 3 |
| Jan 2026 | Sewing machine brands | 2.2K | 26.7% | 2 |
| Feb 2026 | Sewing machine brands | 2.2K | 27.9% | 2 |
| Mar 2026 | Sewing machine brands | 2.1K | 23.5% | 2 |
| Apr 2026 | Sewing machine brands | 2.2K | 21.7% | 2 |
| May 2026 | Sewing machine brands | 2.4K | 22.8% | 2 |
| Jun 2026 | Sewing machine brands | 2.3K | 25.6% | 2 |
| Jul 2026 | Sewing machine brands | 2.3K | 23.2% | 2 |
| Aug 2026 | Sewing machine brands | 2.3K | 26.7% | 2 |
| Sep 2026 | Sewing machine brands | — | — | — |

## How is Bernina measured?

Brandwave collects information about searches that people make online using Bernina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bernina”
- “bernina 1008”
- “bernina 1008 sewing machine”
- “bernina 830”
- “bernina bobbins”
- “bernina com”
- “bernina embroidery machine”
- “bernina foot”
- “bernina near me”
- “bernina new zealand”
- “bernina northland”
- “bernina nz”
- “bernina online”
- “bernina serger”
- “bernina sewing machine”
- “bernina store”
- “bernina walking foot”

## Which sewing machine brands compete with Bernina?

- [Singer](/demand/nz/brands/singer): Head-to-head: /demand/nz/compare/bernina-vs-singer
- [Brother Sewing](/demand/nz/brands/brother-sewing): Head-to-head: /demand/nz/compare/bernina-vs-brother-sewing
- [Janome](/demand/nz/brands/janome): Head-to-head: /demand/nz/compare/bernina-vs-janome
- [Pfaff](/demand/nz/brands/pfaff): Head-to-head: /demand/nz/compare/bernina-vs-pfaff

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bernina: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bernina

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bernina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.