--- title: "Berlei: search popularity in New Zealand" description: "Berlei makes sports bras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/berlei" publisher: "Brandwave" --- # Berlei: search popularity in New Zealand Berlei makes sports bras. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Berlei - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sports bra brands**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports bra brands | 5 | 0.18% | 420 | - [Sports bra brands](/demand/nz/categories/nz-sports-bra-brands) ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Berlei is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon - Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei - Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei - Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon - Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike Not named in any answer: Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Berlei changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Berlei in New Zealand fell from 520 to 420. - Across the 12 months ending September 2026, Berlei’s share of searches among sports bra brands in New Zealand held steady, from 0.22% to 0.18%. ## How did search popularity change for New Zealand sports bra brands in September 2026? - In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%. - In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%. - Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026. - Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026. - Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports bra brands | 520 | 0.22% | 5 | | Nov 2025 | Sports bra brands | 710 | 0.21% | 5 | | Dec 2025 | Sports bra brands | 420 | 0.13% | 5 | | Jan 2026 | Sports bra brands | 580 | 0.24% | 5 | | Feb 2026 | Sports bra brands | 470 | 0.2% | 5 | | Mar 2026 | Sports bra brands | 520 | 0.21% | 5 | | Apr 2026 | Sports bra brands | 470 | 0.2% | 5 | | May 2026 | Sports bra brands | 470 | 0.18% | 5 | | Jun 2026 | Sports bra brands | 420 | 0.17% | 5 | | Jul 2026 | Sports bra brands | 380 | 0.16% | 5 | | Aug 2026 | Sports bra brands | 470 | 0.18% | 5 | | Sep 2026 | Sports bra brands | 420 | 0.18% | 5 | ## How are Berlei’s branded searches counted? Brandwave collects information about searches that people make online using Berlei’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “berlei” - “berlei sports bra” ## Which sports bra brands compete with Berlei? - [Lululemon](/demand/nz/brands/lululemon) - [Nike](/demand/nz/brands/nike): Head-to-head: /demand/nz/compare/berlei-vs-nike - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-berlei - [Under Armour](/demand/nz/brands/under-armour): Head-to-head: /demand/nz/compare/berlei-vs-under-armour - [Victoria's Secret](/demand/nz/brands/victorias-secret): Head-to-head: /demand/nz/compare/berlei-vs-victorias-secret - [Shock Absorber](/demand/nz/brands/shock-absorber): Head-to-head: /demand/nz/compare/berlei-vs-shock-absorber ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Berlei: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/berlei This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/berlei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.