--- title: "BePure: search popularity in New Zealand" description: "BePure is a supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bepure" publisher: "Brandwave" --- # BePure: search popularity in New Zealand BePure is a supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BePure - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among supplement brands**: 15.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supplement brands | 2 | 15.8% | 2.9K | - [Supplement brands](/demand/nz/categories/nz-supplement-brands) ## Top supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BePure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BePure is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clinicians | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | BePure | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Go Healthy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Healtheries | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Swisse | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Blackmores | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiwiherb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Good Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thompson's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Way | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about supplement brands - Asked ChatGPT "Which supplement brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best supplement brands in New Zealand?": 1. Clinicians, 2. Go Healthy, 3. Healtheries, 4. BePure - Asked ChatGPT "What's the best supplement brand in New Zealand for daily health support?": 1. Clinicians, 2. Go Healthy, 3. BePure - Searched Google, AI Overview "best supplements": named none of the brands we track - Searched Google, AI Overview "multivitamins nz": 1. BePure, 2. Swisse, 3. Healtheries Not named in any answer: Blackmores, Kiwiherb, Good Health, Thompson's and Nature's Way. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for BePure changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BePure in New Zealand fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, BePure’s share of searches among supplement brands in New Zealand decreased from 19.6% to 15.8%. - Across the 12 months ending September 2026, BePure’s share of searches among supplement brands in New Zealand peaked at 24.3% in November 2025 and was lowest at 15% in August 2026. - Across the 12 months ending September 2026, BePure fell from 1st to 2nd among supplement brands in New Zealand. ## How did search popularity change for New Zealand supplement brands in September 2026? - In September 2026, Swisse overtook Kiwiherb to rank 6th among supplement brands in New Zealand, with 9.4% of the searches. - In September 2026, Healtheries gained share of searches among supplement brands in New Zealand, from 21% to 21.9%. - In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%. - In September 2026, Blackmores gained share of searches among supplement brands in New Zealand, from 10.9% to 11.7%. - In September 2026, Clinicians gained share of searches among supplement brands in New Zealand, from 10.5% to 11%. - In September 2026, Kiwiherb lost share of searches among supplement brands in New Zealand, from 9.5% to 6.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Supplement brands | 3.6K | 19.6% | 1 | | Nov 2025 | Supplement brands | 4.4K | 24.3% | 1 | | Dec 2025 | Supplement brands | 2.4K | 17.7% | 2 | | Jan 2026 | Supplement brands | 2.9K | 18% | 2 | | Feb 2026 | Supplement brands | 2.9K | 18.8% | 2 | | Mar 2026 | Supplement brands | 2.9K | 15.9% | 2 | | Apr 2026 | Supplement brands | 2.9K | 16.9% | 2 | | May 2026 | Supplement brands | 3.6K | 19.1% | 1 | | Jun 2026 | Supplement brands | 3.6K | 19.4% | 1 | | Jul 2026 | Supplement brands | 2.9K | 16.6% | 2 | | Aug 2026 | Supplement brands | 2.9K | 15% | 2 | | Sep 2026 | Supplement brands | 2.9K | 15.8% | 2 | ## How are BePure’s branded searches counted? Brandwave collects information about searches that people make online using BePure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bepure” ## Which supplement brands compete with BePure? - [Healtheries](/demand/nz/brands/healtheries): Head-to-head: /demand/nz/compare/bepure-vs-healtheries - [Go Healthy](/demand/nz/brands/go-healthy): Head-to-head: /demand/nz/compare/bepure-vs-go-healthy - [Blackmores](/demand/nz/brands/blackmores): Head-to-head: /demand/nz/compare/bepure-vs-blackmores - [Clinicians](/demand/nz/brands/clinicians): Head-to-head: /demand/nz/compare/bepure-vs-clinicians - [Swisse](/demand/nz/brands/swisse): Head-to-head: /demand/nz/compare/bepure-vs-swisse - [Kiwiherb](/demand/nz/brands/kiwiherb) - [Good Health](/demand/nz/brands/good-health) - [Thompson's](/demand/nz/brands/thompsons) - [Nature's Way](/demand/nz/brands/natures-way) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BePure: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bepure This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bepure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.