---
title: "Ben's Original: search popularity and Share of Search in New Zealand"
description: "Ben's Original makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bens-original"
publisher: "Brandwave"
---

# Ben's Original: search popularity and Share of Search in New Zealand

Ben's Original makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ben's Original
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pasta and rice brands**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pasta and rice brands | 4 | 11.3% | 790 |

- [Pasta and rice brands](/demand/nz/categories/nz-pasta-and-rice-brands)

## How has branded search demand for Ben's Original changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ben's Original in New Zealand rose from 590 to 790.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 13.7% in October 2025 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Ben's Original rose from 5th to 4th among pasta and rice brands in New Zealand.

## How did search popularity change for New Zealand pasta and rice brands in August 2026?

- In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.
- In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.
- In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.
- Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
- Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pasta and rice brands | 590 | 13.7% | 5 |
| Nov 2025 | Pasta and rice brands | 510 | 11.9% | 5 |
| Dec 2025 | Pasta and rice brands | 420 | 10.9% | 5 |
| Jan 2026 | Pasta and rice brands | 420 | 8.6% | 5 |
| Feb 2026 | Pasta and rice brands | 440 | 9% | 5 |
| Mar 2026 | Pasta and rice brands | 610 | 11.4% | 5 |
| Apr 2026 | Pasta and rice brands | 470 | 9.1% | 5 |
| May 2026 | Pasta and rice brands | 610 | 8.2% | 5 |
| Jun 2026 | Pasta and rice brands | 690 | 9.2% | 5 |
| Jul 2026 | Pasta and rice brands | 810 | 11.2% | 5 |
| Aug 2026 | Pasta and rice brands | 790 | 11.3% | 4 |
| Sep 2026 | Pasta and rice brands | — | — | — |

## How is Ben's Original measured?

Brandwave collects information about searches that people make online using Ben's Original’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ben's original”
- “bens original rice”
- “bensoriginal”
- “bensoriginal com”
- “uncle bens”

## Which pasta and rice brands compete with Ben's Original?

- [Barilla](/demand/nz/brands/barilla): Head-to-head: /demand/nz/compare/barilla-vs-bens-original
- [Delmaine](/demand/nz/brands/delmaine): Head-to-head: /demand/nz/compare/bens-original-vs-delmaine
- [SunRice](/demand/nz/brands/sunrice): Head-to-head: /demand/nz/compare/bens-original-vs-sunrice
- [San Remo](/demand/nz/brands/san-remo): Head-to-head: /demand/nz/compare/bens-original-vs-san-remo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ben's Original: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bens-original

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bens-original. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.