--- title: "Bennett & Associates: search popularity in New Zealand" description: "Bennett & Associates is an accounting firm in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bennett-and-associates" publisher: "Brandwave" --- # Bennett & Associates: search popularity in New Zealand Bennett & Associates is an accounting firm in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bennett & Associates - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among whangarei accounting firms**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whangarei accounting firms | 6 | 5.9% | 20 | - [Whangarei accounting firms](/demand/nz/locations/whangarei/accounting-firms) ## Top whangarei accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bennett & Associates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whangarei accounting firms - Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner - Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ - Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants Not named in any answer: BDO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bennett & Associates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bennett & Associates in New Zealand held steady at 40. - Across the 12 months ending September 2026, Bennett & Associates’ share of searches among whangarei accounting firms in New Zealand peaked at 11.8% in December 2025 and was lowest at 2.9% in April 2026. - Across the 12 months ending September 2026, Bennett & Associates fell from 5th to 6th among whangarei accounting firms in New Zealand. ## How did search popularity change for New Zealand whangarei accounting firms in September 2026? - In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%. - In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%. - In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%. - In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%. - In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%. - Estimated monthly branded searches for Ean Brown Partners in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whangarei accounting firms | 20 | 6.3% | 5 | | Nov 2025 | Whangarei accounting firms | 20 | 5% | 6 | | Dec 2025 | Whangarei accounting firms | 40 | 11.8% | 4 | | Jan 2026 | Whangarei accounting firms | 20 | 5.9% | 6 | | Feb 2026 | Whangarei accounting firms | 20 | 5.6% | 5 | | Mar 2026 | Whangarei accounting firms | 20 | 5% | 6 | | Apr 2026 | Whangarei accounting firms | 10 | 2.9% | 7 | | May 2026 | Whangarei accounting firms | 20 | 5.7% | 5 | | Jun 2026 | Whangarei accounting firms | 30 | 7.9% | 5 | | Jul 2026 | Whangarei accounting firms | 10 | 2.9% | 6 | | Aug 2026 | Whangarei accounting firms | 10 | 2.9% | 6 | | Sep 2026 | Whangarei accounting firms | 20 | 5.9% | 6 | ## How are Bennett & Associates’ branded searches counted? Brandwave collects information about searches that people make online using Bennett & Associates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bennett & associates” ## Which whangarei accounting firms compete with Bennett & Associates? - [YHPJ](/demand/nz/brands/yhpj) - [Russell Turner](/demand/nz/brands/russell-turner) - [Villa Chartered Accountants & Business Advisors](/demand/nz/brands/villa-chartered-accountants-business-advisors): Head-to-head: /demand/nz/compare/bennett-and-associates-vs-villa-chartered-accountants-business-advisors - [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-bennett-and-associates - [Ean Brown Partners](/demand/nz/brands/ean-brown-partners): Head-to-head: /demand/nz/compare/bennett-and-associates-vs-ean-brown-partners - [MAQ Chartered Accountants](/demand/nz/brands/maq-chartered-accountants): Head-to-head: /demand/nz/compare/bennett-and-associates-vs-maq-chartered-accountants - [Northland Chartered Accountants](/demand/nz/brands/northland-chartered-accountants): Head-to-head: /demand/nz/compare/bennett-and-associates-vs-northland-chartered-accountants - [Sudburys +MORE](/demand/nz/brands/sudburys-plusmore) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bennett & Associates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bennett-and-associates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bennett-and-associates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.