--- title: "Ben & Jerry's: search popularity and Share of Search in New Zealand" description: "Ben & Jerry's is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ben-and-jerrys" publisher: "Brandwave" --- # Ben & Jerry's: search popularity and Share of Search in New Zealand Ben & Jerry's is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ben & Jerry's - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ice cream brands**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 2 | 8.8% | 7.8K | - [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands) ## How has branded search demand for Ben & Jerry's changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ben & Jerry's in New Zealand rose from 7.1K to 7.8K. - Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand increased from 6.4% to 8.8%. - Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand peaked at 17.6% in May 2026 and was lowest at 6.3% in November 2025. - Across the 11 months ending August 2026, Ben & Jerry's rose from 3rd to 2nd among ice cream brands in New Zealand. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%. - In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%. - In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%. - In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%. - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 7.1K | 6.4% | 3 | | Nov 2025 | Ice cream brands | 6.8K | 6.3% | 3 | | Dec 2025 | Ice cream brands | 9K | 8.1% | 2 | | Jan 2026 | Ice cream brands | 8.3K | 7.6% | 3 | | Feb 2026 | Ice cream brands | 7.6K | 7.1% | 2 | | Mar 2026 | Ice cream brands | 8.7K | 9.1% | 2 | | Apr 2026 | Ice cream brands | 8.7K | 10.8% | 2 | | May 2026 | Ice cream brands | 16.4K | 17.6% | 2 | | Jun 2026 | Ice cream brands | 6K | 9.2% | 3 | | Jul 2026 | Ice cream brands | 7.4K | 8.8% | 2 | | Aug 2026 | Ice cream brands | 7.8K | 8.8% | 2 | | Sep 2026 | Ice cream brands | — | — | — | ## How is Ben & Jerry's measured? Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ben & jerry's ice cream” - “ben & jerrys” - “ben & jerrys half baked” - “ben & jerrys ice cream” - “ben & jerrys ice cream cake” - “ben & jerrys ice cream near me” - “ben & jerrys near me” - “ben & jerrys nz” - “ben & jerrys phish food” - “ben & jerrys pint” - “ben and jerrys cake” - “ben and jerrys chunky monkey ice cream” - “ben and jerrys countdown” - “ben and jerrys half baked” - “ben and jerrys ice cream cake” - “ben and jerrys near me” - “ben and jerrys nz” - “ben and jerrys pint” - “ben and jerrys strawberry cheesecake” - “ben and jerrys woolies” - “ben jerrys” - “ben jerrys ice cream” - “benjerrys” - “strawberry cheesecake ice cream ben and jerrys” ## Which ice cream brands compete with Ben & Jerry's? - [Duck Island](/demand/nz/brands/duck-island): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-duck-island - [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-lewis-road-creamery - [Tip Top](/demand/nz/brands/tip-top): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-tip-top - [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-kapiti - [Magnum](/demand/nz/brands/magnum): Head-to-head: /demand/nz/compare/ben-and-jerrys-vs-magnum - [Much Moore](/demand/nz/brands/much-moore) - [Deep South](/demand/nz/brands/deep-south) - [Killinchy Gold](/demand/nz/brands/killinchy-gold) ## Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ben & Jerry's? Ben & Jerry's is owned by Unilever. Brandwave also tracks Liquid I.V., Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Ben & Jerry's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ben-and-jerrys This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ben-and-jerrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.