---
title: "Bellroy: search popularity and Share of Search in New Zealand"
description: "Bellroy offers backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bellroy"
publisher: "Brandwave"
---

# Bellroy: search popularity and Share of Search in New Zealand

Bellroy offers backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bellroy
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among backpack brands**: 52.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Backpack brands | 1 | 52.9% | 5.9K |

- [Backpack brands](/demand/nz/categories/nz-backpack-brands)

## How has branded search demand for Bellroy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bellroy in New Zealand rose from 5.5K to 5.9K.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among backpack brands in New Zealand decreased from 53.6% to 52.9%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among backpack brands in New Zealand peaked at 56.5% in November 2025 and was lowest at 46.1% in January 2026.

## How did search popularity change for New Zealand backpack brands in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among backpack brands in New Zealand, from 50% to 52.9%.
- In August 2026, Deuter gained estimated Share of Search among backpack brands in New Zealand, from 3.8% to 5.3%.
- In August 2026, Osprey lost estimated Share of Search among backpack brands in New Zealand, from 36.5% to 33.8%.
- In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.
- Estimated monthly branded searches for NOMATIC in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backpack brands | 5.5K | 53.6% | 1 |
| Nov 2025 | Backpack brands | 7.8K | 56.5% | 1 |
| Dec 2025 | Backpack brands | 6.2K | 54.7% | 1 |
| Jan 2026 | Backpack brands | 5.7K | 46.1% | 1 |
| Feb 2026 | Backpack brands | 4.6K | 47.4% | 1 |
| Mar 2026 | Backpack brands | 5.6K | 50.7% | 1 |
| Apr 2026 | Backpack brands | 5.7K | 52.8% | 1 |
| May 2026 | Backpack brands | 5.7K | 51.2% | 1 |
| Jun 2026 | Backpack brands | 5.7K | 51.9% | 1 |
| Jul 2026 | Backpack brands | 5.1K | 50% | 1 |
| Aug 2026 | Backpack brands | 5.9K | 52.9% | 1 |
| Sep 2026 | Backpack brands | — | — | — |

## How is Bellroy measured?

Brandwave collects information about searches that people make online using Bellroy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “backpack bellroy”
- “bellroy”
- “bellroy aus”
- “bellroy bag”
- “bellroy com”
- “bellroy laptop sleeve”
- “bellroy mens wallet”
- “bellroy near me”
- “bellroy nz”
- “bellroy online”
- “bellroy outlet”
- “bellroy pack”
- “bellroy tech kit”
- “bellroy tokyo tote”
- “bellroy tote”
- “bellroy transit workpack”
- “bellroy travel backpack”
- “bellroy travel wallet”
- “bellroy wallet”

## Which backpack brands compete with Bellroy?

- [Osprey](/demand/nz/brands/osprey): Head-to-head: /demand/nz/compare/bellroy-vs-osprey
- [Herschel](/demand/nz/brands/herschel): Head-to-head: /demand/nz/compare/bellroy-vs-herschel
- [Deuter](/demand/nz/brands/deuter): Head-to-head: /demand/nz/compare/bellroy-vs-deuter
- [NOMATIC](/demand/nz/brands/nomatic): Head-to-head: /demand/nz/compare/bellroy-vs-nomatic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bellroy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bellroy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bellroy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.