--- title: "Belling: search popularity in New Zealand" description: "Belling makes ovens and cookers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/belling" publisher: "Brandwave" --- # Belling: search popularity in New Zealand Belling makes ovens and cookers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Belling - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among freestanding gas range brands**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Freestanding gas range brands | 3 | 5.7% | 560 | - [Freestanding gas range brands](/demand/nz/categories/nz-freestanding-gas-range-brands) ## Top freestanding gas range brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Belling was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Belling is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westinghouse | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smeg | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Belling | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freestanding gas range brands - Asked ChatGPT "Which freestanding gas range brand should I buy in New Zealand?": 1. Westinghouse - Asked ChatGPT "What are the best freestanding gas range brands in New Zealand?": 1. Belling, 2. Smeg, 3. Westinghouse - Asked ChatGPT "What's the best freestanding gas range brand in New Zealand for a family kitchen?": 1. Westinghouse, 2. Smeg, 3. Belling - Searched Google, AI Overview "best freestanding gas range": 1. Westinghouse - Searched Google, AI Overview "freestanding stove nz": 1. Westinghouse, 2. Smeg Not named in any answer: KitchenAid, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Belling changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Belling in New Zealand held steady at 560. - Across the 12 months ending September 2026, Belling’s share of searches among freestanding gas range brands in New Zealand peaked at 7% in June 2026 and was lowest at 3.2% in November 2025. ## How did search popularity change for New Zealand freestanding gas range brands in September 2026? - In September 2026, KitchenAid gained share of searches among freestanding gas range brands in New Zealand, from 65.1% to 66.2%. - In September 2026, Belling gained share of searches among freestanding gas range brands in New Zealand, from 4.9% to 5.7%. - In September 2026, Samsung lost share of searches among freestanding gas range brands in New Zealand, from 4.9% to 4%. - In September 2026, LG lost share of searches among freestanding gas range brands in New Zealand, from 3.4% to 2.8%. - Estimated monthly branded searches for Westinghouse in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Freestanding gas range brands | 560 | 5.8% | 3 | | Nov 2025 | Freestanding gas range brands | 460 | 3.2% | 4 | | Dec 2025 | Freestanding gas range brands | 620 | 4.3% | 3 | | Jan 2026 | Freestanding gas range brands | 530 | 5% | 3 | | Feb 2026 | Freestanding gas range brands | 490 | 5.6% | 3 | | Mar 2026 | Freestanding gas range brands | 650 | 6.9% | 3 | | Apr 2026 | Freestanding gas range brands | 650 | 6.8% | 3 | | May 2026 | Freestanding gas range brands | 650 | 6.8% | 3 | | Jun 2026 | Freestanding gas range brands | 650 | 7% | 3 | | Jul 2026 | Freestanding gas range brands | 650 | 6.6% | 3 | | Aug 2026 | Freestanding gas range brands | 480 | 4.9% | 3 | | Sep 2026 | Freestanding gas range brands | 560 | 5.7% | 3 | ## How are Belling’s branded searches counted? Brandwave collects information about searches that people make online using Belling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “belling” - “belling oven” ## Which freestanding gas range brands compete with Belling? - [KitchenAid](/demand/nz/brands/kitchenaid): Head-to-head: /demand/nz/compare/belling-vs-kitchenaid - [Westinghouse](/demand/nz/brands/westinghouse): Head-to-head: /demand/nz/compare/belling-vs-westinghouse - [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/belling-vs-samsung - [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/belling-vs-lg - [Smeg](/demand/nz/brands/smeg): Head-to-head: /demand/nz/compare/belling-vs-smeg ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Belling: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/belling This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/belling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.