--- title: "Bellamy's Organic: search popularity and Share of Search in New Zealand" description: "Bellamy's Organic is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bellamys-organic" publisher: "Brandwave" --- # Bellamy's Organic: search popularity and Share of Search in New Zealand Bellamy's Organic is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bellamy's Organic - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among baby food brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby food brands | 2 | 31.1% | 690 | | Baby formula brands | 4 | 3.2% | 690 | - [Baby food brands](/demand/nz/categories/nz-baby-food-brands) - [Baby formula brands](/demand/nz/categories/nz-baby-formula-brands) ## How has branded search demand for Bellamy's Organic changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Bellamy's Organic in New Zealand fell from 1.4K to 690. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand decreased from 59.7% to 31.1%. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 62.8% in December 2025 and was lowest at 31.1% in August 2026. - Across the 11 months ending August 2026, Bellamy's Organic fell from 1st to 2nd among baby food brands in New Zealand. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand decreased from 8.7% to 3.2%. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand peaked at 9.2% in November 2025 and was lowest at 3.1% in July 2026. ## How did search popularity change for New Zealand baby food brands in August 2026? - In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%. - In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%. - In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%. - In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%. - In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%. ## How did search popularity change for New Zealand baby formula brands in August 2026? - In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%. - In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%. - Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026. - Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026. - Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026. - Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby food brands | 1.4K | 59.7% | 1 | | Nov 2025 | Baby food brands | 1.4K | 60.4% | 1 | | Dec 2025 | Baby food brands | 1.4K | 62.8% | 1 | | Jan 2026 | Baby food brands | 1.4K | 59.1% | 1 | | Feb 2026 | Baby food brands | 1.1K | 50.7% | 1 | | Mar 2026 | Baby food brands | 1.4K | 52% | 1 | | Apr 2026 | Baby food brands | 1.5K | 55.6% | 1 | | May 2026 | Baby food brands | 1.5K | 52.3% | 1 | | Jun 2026 | Baby food brands | 920 | 42.4% | 1 | | Jul 2026 | Baby food brands | 610 | 32.8% | 2 | | Aug 2026 | Baby food brands | 690 | 31.1% | 2 | | Sep 2026 | Baby food brands | — | — | — | | Oct 2025 | Baby formula brands | 1.4K | 8.7% | 4 | | Nov 2025 | Baby formula brands | 1.4K | 9.2% | 4 | | Dec 2025 | Baby formula brands | 1.4K | 8.8% | 4 | | Jan 2026 | Baby formula brands | 1.4K | 7% | 4 | | Feb 2026 | Baby formula brands | 1.1K | 5.1% | 4 | | Mar 2026 | Baby formula brands | 1.4K | 6.3% | 4 | | Apr 2026 | Baby formula brands | 1.5K | 7.7% | 4 | | May 2026 | Baby formula brands | 1.5K | 7.3% | 4 | | Jun 2026 | Baby formula brands | 920 | 4.8% | 4 | | Jul 2026 | Baby formula brands | 610 | 3.1% | 4 | | Aug 2026 | Baby formula brands | 690 | 3.2% | 4 | | Sep 2026 | Baby formula brands | — | — | — | ## How is Bellamy's Organic measured? Brandwave collects information about searches that people make online using Bellamy's Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bellamys” - “bellamys organic” - “bellamys organic formula” - “bellamys organic infant formula” - “bellamys organic near me” - “bellamys organic nz” - “bellamysorganic” ## Which baby food brands compete with Bellamy's Organic? - [Only Organic](/demand/nz/brands/only-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-only-organic - [Little Bellies](/demand/nz/brands/little-bellies): Head-to-head: /demand/nz/compare/bellamys-organic-vs-little-bellies - [Rafferty's Garden](/demand/nz/brands/raffertys-garden): Head-to-head: /demand/nz/compare/bellamys-organic-vs-raffertys-garden - [Kiddylicious](/demand/nz/brands/kiddylicious): Head-to-head: /demand/nz/compare/bellamys-organic-vs-kiddylicious ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bellamy's Organic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bellamys-organic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bellamys-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.