--- title: "Bell: search popularity in New Zealand" description: "Bell makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bell-helmets" publisher: "Brandwave" --- # Bell: search popularity in New Zealand Bell makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bell - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among MTB helmet brands**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MTB helmet brands | 3 | 21.1% | 790 | | Cycling helmet brands | 2 | 26% | 790 | - [MTB helmet brands](/demand/nz/categories/nz-mtb-helmet-brands) - [Cycling helmet brands](/demand/nz/categories/nz-cycling-helmet-brands) ## Top MTB helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Bell appeared in all three answers. Bell is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 3 of 3 | | POC | 2nd | 3 of 3 | 3 of 3 | | Giro | 3rd | 3 of 3 | 3 of 3 | | Bell | 4th | 3 of 3 | 3 of 3 | | Smith | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about MTB helmet brands - Asked ChatGPT "Which MTB helmet brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Bell, 4. POC - Asked ChatGPT "What are the best MTB helmet brands in New Zealand?": 1. Fox Racing, 2. POC, 3. Giro, 4. Bell, 5. Smith - Asked ChatGPT "What's the best MTB helmet brand in New Zealand for trail safety?": 1. POC, 2. Fox Racing, 3. Bell, 4. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Bell changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bell in New Zealand held steady, from 830 to 790. - Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand decreased from 25.5% to 21.1%. - Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand peaked at 29.1% in March 2026 and was lowest at 20.6% in November 2025. - Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand decreased from 31.1% to 26%. - Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand peaked at 38% in February 2026 and was lowest at 25.1% in August 2026. ## How did search popularity change for New Zealand MTB helmet brands in September 2026? - In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%. - In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand. - Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026. - Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## How did search popularity change for New Zealand cycling helmet brands in September 2026? - In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches. - In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%. - In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%. - In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%. - In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%. - In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MTB helmet brands | 830 | 25.5% | 3 | | Nov 2025 | MTB helmet brands | 860 | 20.6% | 3 | | Dec 2025 | MTB helmet brands | 860 | 21.7% | 3 | | Jan 2026 | MTB helmet brands | 830 | 23.4% | 3 | | Feb 2026 | MTB helmet brands | 1K | 28.6% | 2 | | Mar 2026 | MTB helmet brands | 1.1K | 29.1% | 2 | | Apr 2026 | MTB helmet brands | 830 | 23.4% | 3 | | May 2026 | MTB helmet brands | 830 | 21.9% | 3 | | Jun 2026 | MTB helmet brands | 810 | 24.2% | 2 | | Jul 2026 | MTB helmet brands | 810 | 22.3% | 3 | | Aug 2026 | MTB helmet brands | 790 | 20.8% | 3 | | Sep 2026 | MTB helmet brands | 790 | 21.1% | 3 | | Oct 2025 | Cycling helmet brands | 830 | 31.1% | 2 | | Nov 2025 | Cycling helmet brands | 860 | 26.7% | 2 | | Dec 2025 | Cycling helmet brands | 860 | 28.8% | 2 | | Jan 2026 | Cycling helmet brands | 830 | 28.1% | 2 | | Feb 2026 | Cycling helmet brands | 1K | 38% | 1 | | Mar 2026 | Cycling helmet brands | 1.1K | 35.9% | 1 | | Apr 2026 | Cycling helmet brands | 830 | 28.9% | 2 | | May 2026 | Cycling helmet brands | 830 | 28% | 2 | | Jun 2026 | Cycling helmet brands | 810 | 31.4% | 1 | | Jul 2026 | Cycling helmet brands | 810 | 28% | 2 | | Aug 2026 | Cycling helmet brands | 790 | 25.1% | 2 | | Sep 2026 | Cycling helmet brands | 790 | 26% | 2 | ## How are Bell’s branded searches counted? Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bell cycling helmet” - “bell helmet” ## Which MTB helmet brands compete with Bell? - [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/bell-helmets-vs-fox-racing - [Giro](/demand/nz/brands/giro): Head-to-head: /demand/nz/compare/bell-helmets-vs-giro - [POC](/demand/nz/brands/poc-sports): Head-to-head: /demand/nz/compare/bell-helmets-vs-poc-sports - [Smith](/demand/nz/brands/smith-optics): Head-to-head: /demand/nz/compare/bell-helmets-vs-smith-optics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bell: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bell-helmets This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bell-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.