---
title: "Belkin: search popularity and Share of Search in New Zealand"
description: "Belkin makes phone accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/belkin"
publisher: "Brandwave"
---

# Belkin: search popularity and Share of Search in New Zealand

Belkin makes phone accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Belkin
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among phone accessory brands**: 24.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Phone accessory brands | 2 | 24.2% | 4.6K |

- [Phone accessory brands](/demand/nz/categories/nz-phone-accessory-brands)

## How has branded search demand for Belkin changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Belkin in New Zealand rose from 4K to 4.6K.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand decreased from 26.8% to 24.2%.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand peaked at 33.4% in December 2025 and was lowest at 20.4% in March 2026.

## How did search popularity change for New Zealand phone accessory brands in August 2026?

- In August 2026, Anker gained estimated Share of Search among phone accessory brands in New Zealand, from 31.3% to 34.2%.
- In August 2026, UGREEN gained estimated Share of Search among phone accessory brands in New Zealand, from 8.6% to 10.1%.
- In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%.
- Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026.
- Estimated monthly branded searches for Cygnett in New Zealand rose 14.4% over 11 measured months, from 900 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Phone accessory brands | 4K | 26.8% | 2 |
| Nov 2025 | Phone accessory brands | 4.8K | 28.5% | 1 |
| Dec 2025 | Phone accessory brands | 6.1K | 33.4% | 1 |
| Jan 2026 | Phone accessory brands | 4.7K | 29% | 1 |
| Feb 2026 | Phone accessory brands | 3.6K | 24% | 3 |
| Mar 2026 | Phone accessory brands | 3.5K | 20.4% | 3 |
| Apr 2026 | Phone accessory brands | 4.3K | 23.7% | 3 |
| May 2026 | Phone accessory brands | 4.7K | 27.4% | 2 |
| Jun 2026 | Phone accessory brands | 4.7K | 27.3% | 2 |
| Jul 2026 | Phone accessory brands | 4.8K | 24.4% | 3 |
| Aug 2026 | Phone accessory brands | 4.6K | 24.2% | 2 |
| Sep 2026 | Phone accessory brands | — | — | — |

## How is Belkin measured?

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “belkin”
- “belkin 12 outlet surge protector”
- “belkin boostcharge”
- “belkin boostcharge pro”
- “belkin cable”
- “belkin car chargers”
- “belkin case”
- “belkin charger”
- “belkin com”
- “belkin earbuds”
- “belkin headphones”
- “belkin magsafe chargers”
- “belkin new zealand”
- “belkin nz”
- “belkin online”
- “belkin phone holder”
- “belkin power bank”
- “belkin powerbank”
- “belkin powerbank 20k”
- “belkin powerboard”
- “belkin qi”
- “belkin soundform”
- “belkin surge protector”
- “belkin usb a usb c”
- “belkin usb c to usb a”

## Which phone accessory brands compete with Belkin?

- [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-belkin
- [OtterBox](/demand/nz/brands/otterbox): Head-to-head: /demand/nz/compare/belkin-vs-otterbox
- [UGREEN](/demand/nz/brands/ugreen): Head-to-head: /demand/nz/compare/belkin-vs-ugreen
- [Cygnett](/demand/nz/brands/cygnett): Head-to-head: /demand/nz/compare/belkin-vs-cygnett
- [mophie](/demand/nz/brands/mophie): Head-to-head: /demand/nz/compare/belkin-vs-mophie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Belkin: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/belkin

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/belkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.