--- title: "Beko: search popularity and Share of Search in New Zealand" description: "Beko makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/beko" publisher: "Brandwave" --- # Beko: search popularity and Share of Search in New Zealand Beko makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Beko - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dishwasher brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dishwasher brands | 6 | 2.7% | 3.1K | | Home appliance brands | 10 | 1.9% | 3.1K | - [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands) - [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands) ## How has branded search demand for Beko changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.9K to 3.1K. - Across the 11 months ending August 2026, Beko’s estimated Share of Search among dishwasher brands in New Zealand held steady at 2.7%. - Across the 11 months ending August 2026, Beko’s estimated Share of Search among home appliance brands in New Zealand held steady, from 2.1% to 1.9%. ## How did search popularity change for New Zealand dishwasher brands in August 2026? - In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%. - In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%. - In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%. - In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%. - In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%. - In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%. - In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%. - In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%. - Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026. - In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dishwasher brands | 2.9K | 2.7% | 6 | | Nov 2025 | Dishwasher brands | 3.2K | 2.6% | 6 | | Dec 2025 | Dishwasher brands | 2.8K | 2.7% | 6 | | Jan 2026 | Dishwasher brands | 3.2K | 3% | 6 | | Feb 2026 | Dishwasher brands | 2.8K | 2.8% | 6 | | Mar 2026 | Dishwasher brands | 3K | 2.7% | 6 | | Apr 2026 | Dishwasher brands | 3K | 2.7% | 6 | | May 2026 | Dishwasher brands | 3.4K | 2.7% | 6 | | Jun 2026 | Dishwasher brands | 3.3K | 2.7% | 6 | | Jul 2026 | Dishwasher brands | 3.5K | 2.8% | 6 | | Aug 2026 | Dishwasher brands | 3.1K | 2.7% | 6 | | Sep 2026 | Dishwasher brands | — | — | — | | Oct 2025 | Home appliance brands | 2.9K | 2.1% | 10 | | Nov 2025 | Home appliance brands | 3.2K | 2.1% | 10 | | Dec 2025 | Home appliance brands | 2.8K | 2% | 10 | | Jan 2026 | Home appliance brands | 3.2K | 2.3% | 10 | | Feb 2026 | Home appliance brands | 2.8K | 2.2% | 10 | | Mar 2026 | Home appliance brands | 3K | 2.1% | 10 | | Apr 2026 | Home appliance brands | 3K | 2.1% | 10 | | May 2026 | Home appliance brands | 3.4K | 2.1% | 10 | | Jun 2026 | Home appliance brands | 3.3K | 2% | 10 | | Jul 2026 | Home appliance brands | 3.5K | 2% | 10 | | Aug 2026 | Home appliance brands | 3.1K | 1.9% | 10 | | Sep 2026 | Home appliance brands | — | — | — | ## How is Beko measured? Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “beko” - “beko appliances” - “beko com” - “beko dishwasher” - “beko dishwasher nz” - “beko dryer” - “beko fridge” - “beko integrated dishwasher” - “beko near me” - “beko nz” - “beko online” - “beko oven” - “beko stainless steel dishwasher” - “beko washing machine” ## Which dishwasher brands compete with Beko? - [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/beko-vs-fisher-and-paykel - [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/beko-vs-samsung - [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/beko-vs-haier - [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/beko-vs-miele - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/beko-vs-bosch ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Beko: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/beko This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.