---
title: "BedsRus: search popularity and Share of Search in New Zealand"
description: "A New Zealand bed and mattress retailer with stores nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/beds-r-us"
publisher: "Brandwave"
---

# BedsRus: search popularity and Share of Search in New Zealand

A New Zealand bed and mattress retailer with stores nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BedsRus
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bed and mattress retailers**: 35.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| bed and mattress retailers | 2 | 35.8% | 23.8K |

- [New Zealand bed and mattress retailers](/demand/nz/categories/nz-bed-and-mattress-retailers)

## How has branded search demand for BedsRus changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for BedsRus in New Zealand held steady, from 24.9K to 23.8K.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand increased from 32.4% to 35.8%.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand peaked at 36.6% in May 2026 and was lowest at 31.5% in November 2025.

## How did search popularity change for New Zealand bed and mattress retailers in August 2026?

- In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
- In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
- In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
- In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
- Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | bed and mattress retailers | 24.9K | 32.4% | 2 |
| Nov 2025 | bed and mattress retailers | 26.1K | 31.5% | 2 |
| Dec 2025 | bed and mattress retailers | 22.8K | 31.7% | 2 |
| Jan 2026 | bed and mattress retailers | 25.9K | 34.6% | 2 |
| Feb 2026 | bed and mattress retailers | 21.6K | 36.1% | 2 |
| Mar 2026 | bed and mattress retailers | 22.8K | 33.3% | 2 |
| Apr 2026 | bed and mattress retailers | 23.2K | 32.8% | 2 |
| May 2026 | bed and mattress retailers | 27.9K | 36.6% | 2 |
| Jun 2026 | bed and mattress retailers | 24.3K | 33.9% | 2 |
| Jul 2026 | bed and mattress retailers | 25.6K | 35.3% | 2 |
| Aug 2026 | bed and mattress retailers | 23.8K | 35.8% | 2 |
| Sep 2026 | bed and mattress retailers | — | — | — |

## How is BedsRus measured?

Brandwave collects information about searches that people make online using BedsRus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Beds R Us”
- “beds r us albany”
- “beds r us ashburton”
- “beds r us auckland”
- “beds r us blenheim”
- “beds r us botany”
- “beds r us bunk beds”
- “beds r us cambridge”
- “beds r us chch”
- “beds r us christchurch”
- “beds r us dunedin”
- “beds r us gisborne”
- “beds r us gore”
- “beds r us greymouth”
- “beds r us hamilton”
- “beds r us hamilton nz”
- “beds r us hastings”
- “beds r us hawera”
- “beds r us headboards”
- “beds r us invercargill”
- “beds r us kapiti”
- “beds r us kerikeri”
- “beds r us king single”
- “beds r us lower hutt”
- “beds r us manukau”
- “beds r us masterton”
- “beds r us mattress”
- “beds r us morrinsville”
- “beds r us mount maunganui”
- “beds r us mt wellington”
- “beds r us napier”
- “beds r us near me”
- “beds r us nelson”
- “beds r us new lynn”
- “beds r us new plymouth”
- “beds r us new zealand”
- “beds r us newmarket”
- “beds r us nz”
- “beds r us oamaru”
- “beds r us palmerston north”
- “beds r us pillows”
- “beds r us porirua”
- “beds r us pukekohe”
- “beds r us queenstown”
- “beds r us ravenswood”
- “beds r us rotorua”
- “beds r us sale”
- “beds r us silverdale”
- “beds r us sleepyhead”
- “beds r us taupo”
- “beds r us tauranga”
- “beds r us te awamutu”
- “beds r us te rapa”
- “beds r us thames”
- “beds r us timaru”
- “beds r us waihi”
- “beds r us wairau”
- “beds r us wairau park”
- “beds r us wanaka”
- “beds r us warkworth”
- “beds r us wellington”
- “beds r us westgate”
- “beds r us whangamata”
- “beds r us whanganui”
- “beds r us whangarei”
- “beds r us whitianga”
- “bedsrus”
- “bedsrus auckland”
- “bedsrus botany”
- “bedsrus cambridge”
- “bedsrus christchurch”
- “bedsrus co nz”
- “bedsrus dunedin”
- “bedsrus invercargill”
- “bedsrus lower hutt”
- “bedsrus manukau”
- “bedsrus mattress”
- “bedsrus near me”
- “bedsrus new lynn”
- “bedsrus new plymouth”
- “bedsrus newmarket”
- “bedsrus nz”
- “bedsrus porirua”
- “bedsrus pukekohe”
- “bedsrus queenstown”
- “bedsrus tauranga”
- “bedsrus wanaka”
- “bedsrus wellington”
- “bedsrus whangarei”

## Which bed and mattress retailers compete with BedsRus?

- [Ecosa](/demand/nz/brands/ecosa): Head-to-head: /demand/nz/compare/beds-r-us-vs-ecosa
- [Beds4U](/demand/nz/brands/beds4u): Head-to-head: /demand/nz/compare/beds-r-us-vs-beds4u
- [Bedpost](/demand/nz/brands/bedpost): Head-to-head: /demand/nz/compare/bedpost-vs-beds-r-us
- [New Zealand Bed Company](/demand/nz/brands/new-zealand-bed-company): Head-to-head: /demand/nz/compare/beds-r-us-vs-new-zealand-bed-company
- [Emma Sleep](/demand/nz/brands/emma-sleep): Head-to-head: /demand/nz/compare/beds-r-us-vs-emma-sleep

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BedsRus: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/beds-r-us

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beds-r-us. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.