---
title: "Bedpost: search popularity and Share of Search in New Zealand"
description: "A New Zealand bed and mattress retailer with stores nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bedpost"
publisher: "Brandwave"
---

# Bedpost: search popularity and Share of Search in New Zealand

A New Zealand bed and mattress retailer with stores nationwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bedpost
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bed and mattress retailers**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| bed and mattress retailers | 4 | 9.6% | 6.4K |

- [New Zealand bed and mattress retailers](/demand/nz/categories/nz-bed-and-mattress-retailers)

## How has branded search demand for Bedpost changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bedpost in New Zealand fell from 7K to 6.4K.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 9.1% to 9.6%.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 10.2% in February 2026 and was lowest at 8.7% in March 2026.

## How did search popularity change for New Zealand bed and mattress retailers in August 2026?

- In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
- In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
- In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
- In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
- Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | bed and mattress retailers | 7K | 9.1% | 4 |
| Nov 2025 | bed and mattress retailers | 7.4K | 8.9% | 4 |
| Dec 2025 | bed and mattress retailers | 7K | 9.7% | 4 |
| Jan 2026 | bed and mattress retailers | 7.6K | 10.2% | 4 |
| Feb 2026 | bed and mattress retailers | 6.1K | 10.2% | 4 |
| Mar 2026 | bed and mattress retailers | 6K | 8.7% | 4 |
| Apr 2026 | bed and mattress retailers | 6.5K | 9.2% | 4 |
| May 2026 | bed and mattress retailers | 6.8K | 8.9% | 4 |
| Jun 2026 | bed and mattress retailers | 6.5K | 9% | 4 |
| Jul 2026 | bed and mattress retailers | 7.2K | 10% | 4 |
| Aug 2026 | bed and mattress retailers | 6.4K | 9.6% | 4 |
| Sep 2026 | bed and mattress retailers | — | — | — |

## How is Bedpost measured?

Brandwave collects information about searches that people make online using Bedpost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bed post”
- “bed post botany”
- “bed post hamilton”
- “bed post near me”
- “bed post westgate”
- “Bedpost”
- “bedpost auckland”
- “bedpost botany”
- “bedpost chch”
- “bedpost christchurch”
- “bedpost dunedin”
- “bedpost hamilton”
- “bedpost hamilton nz”
- “bedpost kerikeri”
- “bedpost manukau”
- “bedpost mattress”
- “bedpost mattresses”
- “bedpost mount maunganui”
- “bedpost mt maunganui”
- “bedpost mt wellington”
- “bedpost napier”
- “bedpost near me”
- “bedpost nelson”
- “bedpost new zealand”
- “bedpost newmarket”
- “bedpost nz”
- “bedpost pukekohe”
- “bedpost st lukes”
- “bedpost tauranga”
- “bedpost tauriko”
- “bedpost te rapa”
- “bedpost wairau”
- “bedpost wairau park”
- “bedpost wellington”
- “bedpost westgate”
- “bedpost whangarei”

## Which bed and mattress retailers compete with Bedpost?

- [Ecosa](/demand/nz/brands/ecosa): Head-to-head: /demand/nz/compare/bedpost-vs-ecosa
- [BedsRus](/demand/nz/brands/beds-r-us): Head-to-head: /demand/nz/compare/bedpost-vs-beds-r-us
- [Beds4U](/demand/nz/brands/beds4u): Head-to-head: /demand/nz/compare/bedpost-vs-beds4u
- [New Zealand Bed Company](/demand/nz/brands/new-zealand-bed-company): Head-to-head: /demand/nz/compare/bedpost-vs-new-zealand-bed-company
- [Emma Sleep](/demand/nz/brands/emma-sleep): Head-to-head: /demand/nz/compare/bedpost-vs-emma-sleep

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bedpost: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bedpost

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bedpost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.