--- title: "Beautyblender: search popularity in New Zealand" description: "Beautyblender makes makeup sponges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/beautyblender" publisher: "Brandwave" --- # Beautyblender: search popularity in New Zealand Beautyblender makes makeup sponges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Beautyblender - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among makeup brush brands**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup brush brands | 3 | 10.1% | 720 | - [Makeup brush brands](/demand/nz/categories/nz-makeup-brush-brands) ## Top makeup brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beautyblender did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Morphe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Beautyblender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brush brands - Asked ChatGPT "Which makeup brush brand should I buy in New Zealand?": 1. Real Techniques, 2. Morphe, 3. MAC - Asked ChatGPT "What are the best makeup brush brands in New Zealand?": 1. Real Techniques, 2. MAC, 3. Morphe - Asked ChatGPT "What's the best makeup brush brand in New Zealand for smooth blending?": 1. Real Techniques, 2. MAC - Searched Google, AI Overview "best makeup brushes": 1. Real Techniques - Searched Google, AI Overview "foundation brush nz": named none of the brands we track Not named in any answer: Beautyblender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Beautyblender changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Beautyblender in New Zealand rose from 590 to 720. - Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand increased from 9% to 10.1%. - Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand peaked at 10.4% in January 2026 and was lowest at 7.7% in February 2026. ## How did search popularity change for New Zealand makeup brush brands in September 2026? - In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches. - In September 2026, Real Techniques lost share of searches among makeup brush brands in New Zealand, from 10.3% to 8.4%. - Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup brush brands | 590 | 9% | 3 | | Nov 2025 | Makeup brush brands | 720 | 8.8% | 3 | | Dec 2025 | Makeup brush brands | 720 | 9.8% | 3 | | Jan 2026 | Makeup brush brands | 590 | 10.4% | 2 | | Feb 2026 | Makeup brush brands | 390 | 7.7% | 3 | | Mar 2026 | Makeup brush brands | 480 | 8.4% | 3 | | Apr 2026 | Makeup brush brands | 480 | 8.5% | 3 | | May 2026 | Makeup brush brands | 480 | 7.8% | 3 | | Jun 2026 | Makeup brush brands | 480 | 8% | 4 | | Jul 2026 | Makeup brush brands | 590 | 8.4% | 3 | | Aug 2026 | Makeup brush brands | 590 | 8.8% | 4 | | Sep 2026 | Makeup brush brands | 720 | 10.1% | 3 | ## How are Beautyblender’s branded searches counted? Brandwave collects information about searches that people make online using Beautyblender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “beautyblender” ## Which makeup brush brands compete with Beautyblender? - [MAC](/demand/nz/brands/mac-cosmetics): Head-to-head: /demand/nz/compare/beautyblender-vs-mac-cosmetics - [Morphe](/demand/nz/brands/morphe): Head-to-head: /demand/nz/compare/beautyblender-vs-morphe - [Real Techniques](/demand/nz/brands/real-techniques): Head-to-head: /demand/nz/compare/beautyblender-vs-real-techniques ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Beautyblender: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/beautyblender This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beautyblender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.