---
title: "Beats: search popularity and Share of Search in New Zealand"
description: "Beats makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/beats"
publisher: "Brandwave"
---

# Beats: search popularity and Share of Search in New Zealand

Beats makes headphones and earbuds sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Beats
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among headphone brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Headphone brands | 7 | 1.9% | 4.7K |

- [Headphone brands](/demand/nz/categories/nz-headphone-brands)

## How has branded search demand for Beats changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Beats in New Zealand held steady, from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand held steady, from 2.1% to 1.9%.

## How did search popularity change for New Zealand headphone brands in August 2026?

- In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
- In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
- In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
- In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
- Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
- In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headphone brands | 4.9K | 2.1% | 7 |
| Nov 2025 | Headphone brands | 5.6K | 1.9% | 7 |
| Dec 2025 | Headphone brands | 5.8K | 1.9% | 7 |
| Jan 2026 | Headphone brands | 4.2K | 2% | 7 |
| Feb 2026 | Headphone brands | 4.3K | 2.4% | 7 |
| Mar 2026 | Headphone brands | 4.5K | 2.1% | 7 |
| Apr 2026 | Headphone brands | 4.7K | 2.3% | 7 |
| May 2026 | Headphone brands | 5.6K | 2.4% | 6 |
| Jun 2026 | Headphone brands | 5.5K | 2.3% | 7 |
| Jul 2026 | Headphone brands | 5.4K | 2.3% | 7 |
| Aug 2026 | Headphone brands | 4.7K | 1.9% | 7 |
| Sep 2026 | Headphone brands | — | — | — |

## How is Beats measured?

Brandwave collects information about searches that people make online using Beats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “beats anc headphones”
- “beats audio headphones”
- “beats by dre”
- “beats by dre earbuds”
- “beats earbuds”
- “beats headphones”
- “beats headphones wireless studio 3”
- “beats over ear headphones”
- “beats pro headphones”
- “beats studio 3 headphones”
- “beats studio pro headphones”
- “beats wireless headphones”
- “binaural beats headphones”

## Which headphone brands compete with Beats?

- [AirPods](/demand/nz/brands/airpods)
- [JBL](/demand/nz/brands/jbl)
- [Sony](/demand/nz/brands/sony)
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/beats-vs-bose
- [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/beats-vs-sennheiser
- [Skullcandy](/demand/nz/brands/skullcandy): Head-to-head: /demand/nz/compare/beats-vs-skullcandy
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/beats-vs-marshall-audio
- [Jabra](/demand/nz/brands/jabra): Head-to-head: /demand/nz/compare/beats-vs-jabra

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Beats: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/beats

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/beats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.