---
title: "Bear & Moo: search popularity and Share of Search in New Zealand"
description: "Bear & Moo makes baby or kids clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bear-and-moo"
publisher: "Brandwave"
---

# Bear & Moo: search popularity and Share of Search in New Zealand

Bear & Moo makes baby or kids clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bear & Moo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kids clothing brands**: 10.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids clothing brands | 3 | 10.3% | 5.8K |

- [Kids clothing brands](/demand/nz/categories/nz-kids-fashion-brands)

## How has branded search demand for Bear & Moo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bear & Moo in New Zealand fell from 8.6K to 5.8K.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand decreased from 16% to 10.3%.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand peaked at 16.2% in November 2025 and was lowest at 8.9% in March 2026.

## How did search popularity change for New Zealand kids clothing brands in August 2026?

- In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
- In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
- In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
- In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids clothing brands | 8.6K | 16% | 3 |
| Nov 2025 | Kids clothing brands | 12.8K | 16.2% | 3 |
| Dec 2025 | Kids clothing brands | 5.8K | 10.6% | 3 |
| Jan 2026 | Kids clothing brands | 7K | 16.1% | 3 |
| Feb 2026 | Kids clothing brands | 4.7K | 12.5% | 3 |
| Mar 2026 | Kids clothing brands | 4.8K | 8.9% | 3 |
| Apr 2026 | Kids clothing brands | 4.8K | 9.9% | 3 |
| May 2026 | Kids clothing brands | 5.9K | 10.7% | 3 |
| Jun 2026 | Kids clothing brands | 5.8K | 12.2% | 3 |
| Jul 2026 | Kids clothing brands | 5.8K | 13.5% | 3 |
| Aug 2026 | Kids clothing brands | 5.8K | 10.3% | 3 |
| Sep 2026 | Kids clothing brands | — | — | — |

## How is Bear & Moo measured?

Brandwave collects information about searches that people make online using Bear & Moo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bear & moo”
- “bear and moo”
- “bear and moo nappies”
- “bear and moo reusable nappies”
- “bear and moo swim nappy”
- “bear moo”
- “bearmoo”

## Which kids clothing brands compete with Bear & Moo?

- [Jamie Kay](/demand/nz/brands/jamie-kay): Head-to-head: /demand/nz/compare/bear-and-moo-vs-jamie-kay
- [Cotton On Kids](/demand/nz/brands/cotton-on-kids): Head-to-head: /demand/nz/compare/bear-and-moo-vs-cotton-on-kids
- [Huxbaby](/demand/nz/brands/huxbaby): Head-to-head: /demand/nz/compare/bear-and-moo-vs-huxbaby

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bear & Moo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bear-and-moo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bear-and-moo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.