---
title: "BDO: search popularity and Share of Search in New Zealand"
description: "An accounting, audit, tax, and advisory firm with offices across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bdo-new-zealand"
publisher: "Brandwave"
---

# BDO: search popularity and Share of Search in New Zealand

An accounting, audit, tax, and advisory firm with offices across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BDO
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne accounting firms**: 90.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne accounting firms | 1 | 90.1% | 3.7K |
| Invercargill accounting firms | 1 | 79.2% | 3.7K |
| Napier accounting firms | 1 | 84% | 3.7K |
| New Plymouth accounting firms | 1 | 91.2% | 3.7K |
| accounting and advisory firms | 4 | 9.7% | 3.7K |
| Palmerston North accounting firms | 1 | 55.1% | 3.7K |
| Rotorua accounting firms | 1 | 95.4% | 3.7K |
| Whangarei accounting firms | 1 | 87% | 3.7K |

- [Gisborne accounting firms](/demand/nz/categories/nz-gisborne-accounting-firms)
- [Invercargill accounting firms](/demand/nz/categories/nz-invercargill-accounting-firms)
- [Napier accounting firms](/demand/nz/categories/nz-napier-accounting-firms)
- [New Plymouth accounting firms](/demand/nz/categories/nz-new-plymouth-accounting-firms)
- [New Zealand accounting and advisory firms](/demand/nz/categories/nz-accounting-and-advisory-firms)
- [Palmerston North accounting firms](/demand/nz/categories/nz-palmerston-north-accounting-firms)
- [Rotorua accounting firms](/demand/nz/categories/nz-rotorua-accounting-firms)
- [Whangarei accounting firms](/demand/nz/categories/nz-whangarei-accounting-firms)

## How has branded search demand for BDO changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for BDO in New Zealand rose from 3.5K to 3.7K.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 90.7% to 90.1%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 92.9% in November 2025 and was lowest at 88.2% in April 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 82.1% in March 2026 and was lowest at 76% in April 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand increased from 83.3% to 84%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand peaked at 84.1% in July 2026 and was lowest at 79.5% in April 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among new plymouth accounting firms in New Zealand peaked at 93.7% in March 2026 and was lowest at 90.7% in June 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 10.3% to 9.7%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 11% in December 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 59.6% in March 2026 and was lowest at 49.8% in June 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand decreased from 97.5% to 95.4%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand peaked at 98.5% in March 2026 and was lowest at 95.3% in July 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand increased from 85.8% to 87%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand peaked at 87% in August 2026 and was lowest at 84.7% in June 2026.

## How did search popularity change for New Zealand gisborne accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.
- In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
- Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.

## How did search popularity change for New Zealand invercargill accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
- In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
- In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
- Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

## How did search popularity change for New Zealand napier accounting firms in August 2026?

- Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.
- In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
- In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.
- Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

## How did search popularity change for New Zealand new plymouth accounting firms in August 2026?

- In August 2026, Schurr Ireland gained estimated Share of Search among new plymouth accounting firms in New Zealand, from 3.2% to 4.4%.
- In August 2026, BDO lost estimated Share of Search among new plymouth accounting firms in New Zealand, from 93% to 91.2%.
- Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand has gained ground for 3 months in a row, from 1.3% to 2.2% in August 2026.
- Estimated monthly branded searches for Mondo Advisory in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.
- In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.
- In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.
- In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.
- In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.
- In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

## How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

- Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
- Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
- Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## How did search popularity change for New Zealand rotorua accounting firms in August 2026?

- Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
- Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## How did search popularity change for New Zealand whangarei accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among whangarei accounting firms in New Zealand, from 85.2% to 87%.
- In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.
- In August 2026, Villa Chartered Accountants & Business Advisors rose from 5th to 4th among whangarei accounting firms in New Zealand.
- In August 2026, Ean Brown Partners fell from 4th to 5th among whangarei accounting firms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne accounting firms | 3.5K | 90.7% | 1 |
| Nov 2025 | Gisborne accounting firms | 3.6K | 92.9% | 1 |
| Dec 2025 | Gisborne accounting firms | 2.9K | 89.5% | 1 |
| Jan 2026 | Gisborne accounting firms | 2.9K | 92% | 1 |
| Feb 2026 | Gisborne accounting firms | 3.6K | 92.6% | 1 |
| Mar 2026 | Gisborne accounting firms | 5.1K | 92.5% | 1 |
| Apr 2026 | Gisborne accounting firms | 3.3K | 88.2% | 1 |
| May 2026 | Gisborne accounting firms | 3.7K | 89.5% | 1 |
| Jun 2026 | Gisborne accounting firms | 3.5K | 89.7% | 1 |
| Jul 2026 | Gisborne accounting firms | 3.5K | 89.1% | 1 |
| Aug 2026 | Gisborne accounting firms | 3.7K | 90.1% | 1 |
| Sep 2026 | Gisborne accounting firms | — | — | — |
| Oct 2025 | Invercargill accounting firms | 3.5K | 79.7% | 1 |
| Nov 2025 | Invercargill accounting firms | 3.6K | 79.5% | 1 |
| Dec 2025 | Invercargill accounting firms | 2.9K | 81.2% | 1 |
| Jan 2026 | Invercargill accounting firms | 2.9K | 78.4% | 1 |
| Feb 2026 | Invercargill accounting firms | 3.6K | 80.6% | 1 |
| Mar 2026 | Invercargill accounting firms | 5.1K | 82.1% | 1 |
| Apr 2026 | Invercargill accounting firms | 3.3K | 76% | 1 |
| May 2026 | Invercargill accounting firms | 3.7K | 78.4% | 1 |
| Jun 2026 | Invercargill accounting firms | 3.5K | 76.4% | 1 |
| Jul 2026 | Invercargill accounting firms | 3.5K | 78.2% | 1 |
| Aug 2026 | Invercargill accounting firms | 3.7K | 79.2% | 1 |
| Sep 2026 | Invercargill accounting firms | — | — | — |
| Oct 2025 | Napier accounting firms | 3.5K | 83.3% | 1 |
| Nov 2025 | Napier accounting firms | 3.6K | 84.1% | 1 |
| Dec 2025 | Napier accounting firms | 2.9K | 83.3% | 1 |
| Jan 2026 | Napier accounting firms | 2.9K | 80.2% | 1 |
| Feb 2026 | Napier accounting firms | 3.6K | 82.6% | 1 |
| Mar 2026 | Napier accounting firms | 5.1K | 84.1% | 1 |
| Apr 2026 | Napier accounting firms | 3.3K | 79.5% | 1 |
| May 2026 | Napier accounting firms | 3.7K | 82.1% | 1 |
| Jun 2026 | Napier accounting firms | 3.5K | 81.6% | 1 |
| Jul 2026 | Napier accounting firms | 3.5K | 84.1% | 1 |
| Aug 2026 | Napier accounting firms | 3.7K | 84% | 1 |
| Sep 2026 | Napier accounting firms | — | — | — |
| Oct 2025 | New Plymouth accounting firms | 3.5K | 91.6% | 1 |
| Nov 2025 | New Plymouth accounting firms | 3.6K | 93.6% | 1 |
| Dec 2025 | New Plymouth accounting firms | 2.9K | 92.7% | 1 |
| Jan 2026 | New Plymouth accounting firms | 2.9K | 92.3% | 1 |
| Feb 2026 | New Plymouth accounting firms | 3.6K | 92.2% | 1 |
| Mar 2026 | New Plymouth accounting firms | 5.1K | 93.7% | 1 |
| Apr 2026 | New Plymouth accounting firms | 3.3K | 91.4% | 1 |
| May 2026 | New Plymouth accounting firms | 3.7K | 93.1% | 1 |
| Jun 2026 | New Plymouth accounting firms | 3.5K | 90.7% | 1 |
| Jul 2026 | New Plymouth accounting firms | 3.5K | 93% | 1 |
| Aug 2026 | New Plymouth accounting firms | 3.7K | 91.2% | 1 |
| Sep 2026 | New Plymouth accounting firms | — | — | — |
| Oct 2025 | accounting and advisory firms | 3.5K | 10.3% | 4 |
| Nov 2025 | accounting and advisory firms | 3.6K | 10.5% | 4 |
| Dec 2025 | accounting and advisory firms | 2.9K | 11% | 4 |
| Jan 2026 | accounting and advisory firms | 2.9K | 10.3% | 4 |
| Feb 2026 | accounting and advisory firms | 3.6K | 10% | 4 |
| Mar 2026 | accounting and advisory firms | 5.1K | 10% | 4 |
| Apr 2026 | accounting and advisory firms | 3.3K | 10.1% | 4 |
| May 2026 | accounting and advisory firms | 3.7K | 10.7% | 4 |
| Jun 2026 | accounting and advisory firms | 3.5K | 9.1% | 4 |
| Jul 2026 | accounting and advisory firms | 3.5K | 8.7% | 4 |
| Aug 2026 | accounting and advisory firms | 3.7K | 9.7% | 4 |
| Sep 2026 | accounting and advisory firms | — | — | — |
| Oct 2025 | Palmerston North accounting firms | 3.5K | 55.5% | 1 |
| Nov 2025 | Palmerston North accounting firms | 3.6K | 58.2% | 1 |
| Dec 2025 | Palmerston North accounting firms | 2.9K | 59.4% | 1 |
| Jan 2026 | Palmerston North accounting firms | 2.9K | 51.8% | 1 |
| Feb 2026 | Palmerston North accounting firms | 3.6K | 56.8% | 1 |
| Mar 2026 | Palmerston North accounting firms | 5.1K | 59.6% | 1 |
| Apr 2026 | Palmerston North accounting firms | 3.3K | 50.5% | 1 |
| May 2026 | Palmerston North accounting firms | 3.7K | 54.9% | 1 |
| Jun 2026 | Palmerston North accounting firms | 3.5K | 49.8% | 1 |
| Jul 2026 | Palmerston North accounting firms | 3.5K | 55.5% | 1 |
| Aug 2026 | Palmerston North accounting firms | 3.7K | 55.1% | 1 |
| Sep 2026 | Palmerston North accounting firms | — | — | — |
| Oct 2025 | Rotorua accounting firms | 3.5K | 97.5% | 1 |
| Nov 2025 | Rotorua accounting firms | 3.6K | 97.9% | 1 |
| Dec 2025 | Rotorua accounting firms | 2.9K | 98.3% | 1 |
| Jan 2026 | Rotorua accounting firms | 2.9K | 98.3% | 1 |
| Feb 2026 | Rotorua accounting firms | 3.6K | 98.1% | 1 |
| Mar 2026 | Rotorua accounting firms | 5.1K | 98.5% | 1 |
| Apr 2026 | Rotorua accounting firms | 3.3K | 97.6% | 1 |
| May 2026 | Rotorua accounting firms | 3.7K | 96.6% | 1 |
| Jun 2026 | Rotorua accounting firms | 3.5K | 96.2% | 1 |
| Jul 2026 | Rotorua accounting firms | 3.5K | 95.3% | 1 |
| Aug 2026 | Rotorua accounting firms | 3.7K | 95.4% | 1 |
| Sep 2026 | Rotorua accounting firms | — | — | — |
| Oct 2025 | Whangarei accounting firms | 3.5K | 85.8% | 1 |
| Nov 2025 | Whangarei accounting firms | 3.6K | 85.5% | 1 |
| Dec 2025 | Whangarei accounting firms | 2.9K | 86.8% | 1 |
| Jan 2026 | Whangarei accounting firms | 2.9K | 87% | 1 |
| Feb 2026 | Whangarei accounting firms | 3.6K | 85.3% | 1 |
| Mar 2026 | Whangarei accounting firms | 5.1K | 86.7% | 1 |
| Apr 2026 | Whangarei accounting firms | 3.3K | 85.5% | 1 |
| May 2026 | Whangarei accounting firms | 3.7K | 85.5% | 1 |
| Jun 2026 | Whangarei accounting firms | 3.5K | 84.7% | 1 |
| Jul 2026 | Whangarei accounting firms | 3.5K | 85.2% | 1 |
| Aug 2026 | Whangarei accounting firms | 3.7K | 87% | 1 |
| Sep 2026 | Whangarei accounting firms | — | — | — |

## How is BDO measured?

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bdo accountants”
- “BDO Auckland”
- “bdo chartered accountants”
- “BDO Christchurch”
- “BDO Hamilton”
- “bdo napier”
- “bdo near me”
- “bdo new plymouth”
- “BDO New Zealand”
- “BDO Northland”
- “BDO NZ”
- “bdo palmerston north”
- “BDO Tauranga”
- “BDO Wellington”
- “bdo.nz”

## Which gisborne accounting firms compete with BDO?

- [Traktion](/demand/nz/brands/traktion): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-traktion
- [Graham & Dobson](/demand/nz/brands/graham-dobson): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-graham-dobson
- [ALB Accounting](/demand/nz/brands/alb-accounting): Head-to-head: /demand/nz/compare/alb-accounting-vs-bdo-new-zealand

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BDO: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bdo-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bdo-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.