--- title: "BDF Electrical Ltd: search popularity in New Zealand" description: "BDF Electrical Ltd is an electrical contractor in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/bdf-electrical-ltd" publisher: "Brandwave" --- # BDF Electrical Ltd: search popularity in New Zealand BDF Electrical Ltd is an electrical contractor in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BDF Electrical Ltd - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Palmerston North electrical contractors**: 25.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Palmerston North electrical contractors | 1 | 25.5% | 120 | - [Palmerston North electrical contractors](/demand/nz/locations/palmerston-north/electrical-contractors) ## Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions, BDF Electrical Ltd was mentioned in two out of three: in two of the three ChatGPT answers. BDF Electrical Ltd is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | John Leader Electrical | 1st | 2 of 3 | 2 of 3 | | Couchmans Electrical | 2nd | 3 of 3 | 3 of 3 | | BDF Electrical Ltd | 3rd | 2 of 3 | 2 of 3 | | McNae Group | 4th | 2 of 3 | 2 of 3 | | SES Electrical | 5th | 1 of 3 | 1 of 3 | | Linc Electrical | 6th | 1 of 3 | 1 of 3 | | TKR Electrical | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Palmerston North electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Palmerston North, New Zealand?": 1. John Leader Electrical, 2. Couchmans Electrical, 3. BDF Electrical Ltd, 4. SES Electrical, 5. McNae Group - Asked ChatGPT "What are the best electrical contractors in Palmerston North, New Zealand?": 1. John Leader Electrical, 2. Couchmans Electrical, 3. BDF Electrical Ltd, 4. McNae Group, 5. Linc Electrical - Asked ChatGPT "What's the best electrical contractor in Palmerston North, New Zealand for an electrical fault?": 1. Couchmans Electrical Not named in any answer: TKR Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for BDF Electrical Ltd changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for BDF Electrical Ltd in New Zealand rose from 180 to 270. - Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand increased from 21.7% to 25.5%. - Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand peaked at 27.7% in May 2026 and was lowest at 17.8% in January 2026. ## How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026? - In September 2026, SES Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 7.7% to 10.6%. - In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%. - In September 2026, TKR Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 3.1% to 4.3%. - In September 2026, McNae Group lost share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 19.1%. - In September 2026, Couchmans Electrical lost share of searches among Palmerston North electrical contractors in New Zealand, from 21.5% to 19.1%. - Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Palmerston North electrical contractors | 100 | 21.7% | 1 | | Nov 2025 | Palmerston North electrical contractors | 120 | 22.6% | 1 | | Dec 2025 | Palmerston North electrical contractors | 100 | 23.8% | 2 | | Jan 2026 | Palmerston North electrical contractors | 80 | 17.8% | 2 | | Feb 2026 | Palmerston North electrical contractors | 100 | 20% | 2 | | Mar 2026 | Palmerston North electrical contractors | 150 | 20.3% | 2 | | Apr 2026 | Palmerston North electrical contractors | 120 | 18.5% | 3 | | May 2026 | Palmerston North electrical contractors | 180 | 27.7% | 1 | | Jun 2026 | Palmerston North electrical contractors | 150 | 20% | 2 | | Jul 2026 | Palmerston North electrical contractors | 120 | 18.8% | 2 | | Aug 2026 | Palmerston North electrical contractors | 150 | 23.1% | 1 | | Sep 2026 | Palmerston North electrical contractors | 120 | 25.5% | 1 | ## How are BDF Electrical Ltd’s branded searches counted? Brandwave collects information about searches that people make online using BDF Electrical Ltd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bdf electrical” - “bdf electrical palmerston north” ## Which Palmerston North electrical contractors compete with BDF Electrical Ltd? - [Couchmans Electrical](/demand/nz/brands/couchmans-electrical): Head-to-head: /demand/nz/compare/bdf-electrical-ltd-vs-couchmans-electrical - [McNae Group](/demand/nz/brands/mcnae-group): Head-to-head: /demand/nz/compare/bdf-electrical-ltd-vs-mcnae-group - [John Leader Electrical](/demand/nz/brands/john-leader-electrical): Head-to-head: /demand/nz/compare/bdf-electrical-ltd-vs-john-leader-electrical - [Linc Electrical](/demand/nz/brands/linc-electrical): Head-to-head: /demand/nz/compare/bdf-electrical-ltd-vs-linc-electrical - [SES Electrical](/demand/nz/brands/ses-electrical): Head-to-head: /demand/nz/compare/bdf-electrical-ltd-vs-ses-electrical - [TKR Electrical](/demand/nz/brands/tkr-electrical) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BDF Electrical Ltd: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bdf-electrical-ltd This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bdf-electrical-ltd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.