---
title: "BBC Good Food: search popularity and Share of Search in New Zealand"
description: "BBC Good Food is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bbc-good-food"
publisher: "Brandwave"
---

# BBC Good Food: search popularity and Share of Search in New Zealand

BBC Good Food is a recipe website used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: BBC Good Food
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among recipe websites**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Recipe websites | 3 | 3.6% | 1.1K |

- [Recipe websites](/demand/nz/categories/nz-recipe-websites)

## How has branded search demand for BBC Good Food changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for BBC Good Food in New Zealand fell from 1.2K to 1.1K.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand peaked at 4.8% in March 2026 and was lowest at 3.4% in October 2025.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.
- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.
- In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Recipe websites | 1.2K | 3.4% | 3 |
| Nov 2025 | Recipe websites | 1.2K | 4% | 3 |
| Dec 2025 | Recipe websites | 1.2K | 3.6% | 3 |
| Jan 2026 | Recipe websites | 1.2K | 4.6% | 3 |
| Feb 2026 | Recipe websites | 1.1K | 4.4% | 3 |
| Mar 2026 | Recipe websites | 1.3K | 4.8% | 3 |
| Apr 2026 | Recipe websites | 1.3K | 4.1% | 3 |
| May 2026 | Recipe websites | 1.3K | 4.1% | 3 |
| Jun 2026 | Recipe websites | 1.2K | 3.7% | 3 |
| Jul 2026 | Recipe websites | 1.1K | 3.4% | 3 |
| Aug 2026 | Recipe websites | 1.1K | 3.6% | 3 |
| Sep 2026 | Recipe websites | — | — | — |

## How is BBC Good Food measured?

Brandwave collects information about searches that people make online using BBC Good Food’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “banana bread bbc good food”
- “banana bread recipe bbc good food”
- “bbc good food”
- “bbc good food brownie”
- “bbc good food cottage pie”
- “bbc good food lasagna”
- “bbc good food pancake”
- “bbc good food recipe”
- “bbcgoodfood”
- “bbcgoodfood com”
- “bbcgoodfood recipe”

## Which recipe websites compete with BBC Good Food?

- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): Head-to-head: /demand/nz/compare/bbc-good-food-vs-recipe-tin-eats
- [Nadia Lim](/demand/nz/brands/nadia-lim): Head-to-head: /demand/nz/compare/bbc-good-food-vs-nadia-lim
- [Allrecipes](/demand/nz/brands/allrecipes): Head-to-head: /demand/nz/compare/allrecipes-vs-bbc-good-food
- [taste.com.au](/demand/nz/brands/taste-com-au): Head-to-head: /demand/nz/compare/bbc-good-food-vs-taste-com-au
- [Food in a Minute](/demand/nz/brands/food-in-a-minute): Head-to-head: /demand/nz/compare/bbc-good-food-vs-food-in-a-minute

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BBC Good Food: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bbc-good-food

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bbc-good-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.