---
title: "Baygon: search popularity and Share of Search in New Zealand"
description: "Baygon makes insect sprays sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/baygon"
publisher: "Brandwave"
---

# Baygon: search popularity and Share of Search in New Zealand

Baygon makes insect sprays sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baygon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among insect spray brands**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insect spray brands | 3 | 1.6% | 20 |

- [Insect spray brands](/demand/nz/categories/nz-insect-spray-brands)

## How has branded search demand for Baygon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baygon in New Zealand fell from 40 to 20.
- Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand peaked at 2.7% in June 2026 and was lowest at 0.37% in January 2026.

## How did search popularity change for New Zealand insect spray brands in August 2026?

- In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.
- In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.
- In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%.
- Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insect spray brands | 40 | 1.7% | 3 |
| Nov 2025 | Insect spray brands | 30 | 0.78% | 3 |
| Dec 2025 | Insect spray brands | 50 | 1% | 3 |
| Jan 2026 | Insect spray brands | 20 | 0.37% | 4 |
| Feb 2026 | Insect spray brands | 20 | 0.5% | 4 |
| Mar 2026 | Insect spray brands | 30 | 0.8% | 4 |
| Apr 2026 | Insect spray brands | 20 | 0.85% | 3 |
| May 2026 | Insect spray brands | 30 | 1.9% | 3 |
| Jun 2026 | Insect spray brands | 30 | 2.7% | 3 |
| Jul 2026 | Insect spray brands | 10 | 0.83% | 3 |
| Aug 2026 | Insect spray brands | 20 | 1.6% | 3 |
| Sep 2026 | Insect spray brands | — | — | — |

## How is Baygon measured?

Brandwave collects information about searches that people make online using Baygon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baygon ant”
- “baygon cockroach”
- “baygon fly spray”
- “baygon insect spray”
- “baygon spray”

## Which insect spray brands compete with Baygon?

- [Mortein](/demand/nz/brands/mortein): Head-to-head: /demand/nz/compare/baygon-vs-mortein
- [Raid](/demand/nz/brands/raid): Head-to-head: /demand/nz/compare/baygon-vs-raid
- [Ripcord](/demand/nz/brands/ripcord): Head-to-head: /demand/nz/compare/baygon-vs-ripcord

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baygon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/baygon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/baygon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.