---
title: "Barry & Sargent: search popularity and Share of Search in New Zealand"
description: "Barry & Sargent offers Wellington optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/barry-and-sargent"
publisher: "Brandwave"
---

# Barry & Sargent: search popularity and Share of Search in New Zealand

Barry & Sargent offers Wellington optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Barry & Sargent
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington optometrists**: 29.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington optometrists | 2 | 29.4% | 50 |

- [Wellington optometrists](/demand/nz/categories/nz-wellington-optometrists)

## How has branded search demand for Barry & Sargent changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Barry & Sargent in New Zealand fell from 70 to 50.
- Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand decreased from 31.8% to 29.4%.
- Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand peaked at 33.3% in March 2026 and was lowest at 23.8% in January 2026.

## How did search popularity change for New Zealand wellington optometrists in August 2026?

- In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%.
- In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington optometrists | 70 | 31.8% | 2 |
| Nov 2025 | Wellington optometrists | 50 | 25% | 2 |
| Dec 2025 | Wellington optometrists | 50 | 31.3% | 2 |
| Jan 2026 | Wellington optometrists | 50 | 23.8% | 2 |
| Feb 2026 | Wellington optometrists | 50 | 23.8% | 2 |
| Mar 2026 | Wellington optometrists | 60 | 33.3% | 2 |
| Apr 2026 | Wellington optometrists | 50 | 26.3% | 2 |
| May 2026 | Wellington optometrists | 50 | 26.3% | 2 |
| Jun 2026 | Wellington optometrists | 60 | 31.6% | 2 |
| Jul 2026 | Wellington optometrists | 60 | 30% | 2 |
| Aug 2026 | Wellington optometrists | 50 | 29.4% | 2 |
| Sep 2026 | Wellington optometrists | — | — | — |

## How is Barry & Sargent measured?

Brandwave collects information about searches that people make online using Barry & Sargent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “barry & sargent”
- “barry & sargent optometrists”

## Which wellington optometrists compete with Barry & Sargent?

- [Capital Eyes](/demand/nz/brands/capital-eyes): Head-to-head: /demand/nz/compare/barry-and-sargent-vs-capital-eyes

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Barry & Sargent: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/barry-and-sargent

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/barry-and-sargent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.