--- title: "Barilla: search popularity and Share of Search in New Zealand" description: "Barilla makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/barilla" publisher: "Brandwave" --- # Barilla: search popularity and Share of Search in New Zealand Barilla makes pasta or rice sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Barilla - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pasta and rice brands**: 44.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pasta and rice brands | 1 | 44.8% | 3.1K | | Pasta sauce brands | 1 | 53% | 3.1K | - [Pasta and rice brands](/demand/nz/categories/nz-pasta-and-rice-brands) - [Pasta sauce brands](/demand/nz/categories/nz-pasta-sauce-brands) ## How has branded search demand for Barilla changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Barilla in New Zealand rose from 1.1K to 3.1K. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand increased from 25.7% to 44.8%. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 51.4% in June 2026 and was lowest at 24.1% in November 2025. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand increased from 38.9% to 53%. - Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 36.3% in November 2025. ## How did search popularity change for New Zealand pasta and rice brands in August 2026? - In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%. - In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%. - In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%. - Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026. - Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026. ## How did search popularity change for New Zealand pasta sauce brands in August 2026? - In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%. - In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%. - In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pasta and rice brands | 1.1K | 25.7% | 1 | | Nov 2025 | Pasta and rice brands | 1K | 24.1% | 2 | | Dec 2025 | Pasta and rice brands | 1.2K | 30.6% | 1 | | Jan 2026 | Pasta and rice brands | 1.7K | 35.5% | 1 | | Feb 2026 | Pasta and rice brands | 2K | 41.2% | 1 | | Mar 2026 | Pasta and rice brands | 1.9K | 36.4% | 1 | | Apr 2026 | Pasta and rice brands | 1.9K | 36.6% | 1 | | May 2026 | Pasta and rice brands | 3.7K | 49.9% | 1 | | Jun 2026 | Pasta and rice brands | 3.9K | 51.4% | 1 | | Jul 2026 | Pasta and rice brands | 3.2K | 44.8% | 1 | | Aug 2026 | Pasta and rice brands | 3.1K | 44.8% | 1 | | Sep 2026 | Pasta and rice brands | — | — | — | | Oct 2025 | Pasta sauce brands | 1.1K | 38.9% | 1 | | Nov 2025 | Pasta sauce brands | 1K | 36.3% | 2 | | Dec 2025 | Pasta sauce brands | 1.2K | 37.9% | 2 | | Jan 2026 | Pasta sauce brands | 1.7K | 46.6% | 1 | | Feb 2026 | Pasta sauce brands | 2K | 54.3% | 1 | | Mar 2026 | Pasta sauce brands | 1.9K | 47.8% | 1 | | Apr 2026 | Pasta sauce brands | 1.9K | 48.7% | 1 | | May 2026 | Pasta sauce brands | 3.7K | 62.2% | 1 | | Jun 2026 | Pasta sauce brands | 3.9K | 63.2% | 1 | | Jul 2026 | Pasta sauce brands | 3.2K | 52% | 1 | | Aug 2026 | Pasta sauce brands | 3.1K | 53% | 1 | | Sep 2026 | Pasta sauce brands | — | — | — | ## How is Barilla measured? Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “barilla” - “barilla bolognese” - “barilla com” - “barilla farfalle pasta” - “barilla fusilli” - “barilla gf pasta” - “barilla near me” - “barilla nz” - “barilla oven ready lasagne” - “barilla pasta” - “barilla pasta sauce” - “barilla penne” - “barilla penne pasta” - “barilla pesto” - “barilla protein pasta” - “barilla ready pasta” - “barilla rice” - “barilla rigatoni” - “barilla rotini” - “barilla spaghetti” - “barilla tomato sauce” - “barilla wheat pasta” - “barilla whole wheat pasta” - “lasagna barilla oven ready” ## Which pasta and rice brands compete with Barilla? - [Delmaine](/demand/nz/brands/delmaine): Head-to-head: /demand/nz/compare/barilla-vs-delmaine - [SunRice](/demand/nz/brands/sunrice): Head-to-head: /demand/nz/compare/barilla-vs-sunrice - [Ben's Original](/demand/nz/brands/bens-original): Head-to-head: /demand/nz/compare/barilla-vs-bens-original - [San Remo](/demand/nz/brands/san-remo): Head-to-head: /demand/nz/compare/barilla-vs-san-remo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Barilla: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/barilla This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/barilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.