---
title: "Bargain Box: search popularity and Share of Search in New Zealand"
description: "Value-focused meal kits for New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bargain-box"
publisher: "Brandwave"
---

# Bargain Box: search popularity and Share of Search in New Zealand

Value-focused meal kits for New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bargain Box
- **Owned by**: My Food Bag Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal kit delivery brands**: 21.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal kit delivery brands | 3 | 21.5% | 20.4K |

- [Meal kit delivery brands](/demand/nz/categories/meal-kit-delivery)

## How has branded search demand for Bargain Box changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bargain Box in New Zealand rose from 16.7K to 20.4K.
- Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand increased from 17.7% to 21.5%.
- Across the 11 months ending August 2026, Bargain Box’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 21.7% in July 2026 and was lowest at 14.4% in December 2025.

## How did search popularity change for New Zealand meal kit delivery brands in August 2026?

- My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.
- Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.
- Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal kit delivery brands | 16.7K | 17.7% | 3 |
| Nov 2025 | Meal kit delivery brands | 13.7K | 17% | 3 |
| Dec 2025 | Meal kit delivery brands | 7.4K | 14.4% | 3 |
| Jan 2026 | Meal kit delivery brands | 16.7K | 18.9% | 3 |
| Feb 2026 | Meal kit delivery brands | 14.4K | 17.6% | 3 |
| Mar 2026 | Meal kit delivery brands | 16.7K | 19.7% | 3 |
| Apr 2026 | Meal kit delivery brands | 13.6K | 17.9% | 3 |
| May 2026 | Meal kit delivery brands | 16.6K | 18.4% | 3 |
| Jun 2026 | Meal kit delivery brands | 13.6K | 18.1% | 3 |
| Jul 2026 | Meal kit delivery brands | 16.6K | 21.7% | 3 |
| Aug 2026 | Meal kit delivery brands | 20.4K | 21.5% | 3 |
| Sep 2026 | Meal kit delivery brands | — | — | — |

## How is Bargain Box measured?

Brandwave collects information about searches that people make online using Bargain Box’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bargain box”
- “bargain box nz”
- “bargainbox”
- “my bargain box”

## Which meal kit delivery brands compete with Bargain Box?

- [My Food Bag](/demand/nz/brands/my-food-bag): Head-to-head: /demand/nz/compare/bargain-box-vs-my-food-bag
- [HelloFresh](/demand/nz/brands/hellofresh): Head-to-head: /demand/nz/compare/bargain-box-vs-hellofresh
- [Woop](/demand/nz/brands/woop): Head-to-head: /demand/nz/compare/bargain-box-vs-woop
- [Green Dinner Table](/demand/nz/brands/green-dinner-table): Head-to-head: /demand/nz/compare/bargain-box-vs-green-dinner-table

## Who owns Bargain Box?

Bargain Box is owned by My Food Bag Group. Brandwave also tracks My Food Bag, owned by the same company, in New Zealand.

- [My Food Bag Group](/demand/nz/companies/my-food-bag-group): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Bargain Box?

Bargain Box is owned by My Food Bag Group. Brandwave also tracks My Food Bag, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Bargain Box: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bargain-box

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bargain-box. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.