---
title: "bareMinerals: search popularity in New Zealand"
description: "bareMinerals is a tinted moisturizer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bareminerals"
publisher: "Brandwave"
---

# bareMinerals: search popularity in New Zealand

bareMinerals is a tinted moisturizer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: bareMinerals
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among tinted moisturizer brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tinted moisturizer brands | 5 | 2.6% | 480 |

- [Tinted moisturizer brands](/demand/nz/categories/nz-tinted-moisturizer-brands)

## Top tinted moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, bareMinerals appeared in all four answers. bareMinerals is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| bareMinerals | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| NARS | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| CeraVe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Rare Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| SkinCeuticals | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about tinted moisturizer brands

- Asked ChatGPT "Which tinted moisturizer brand should I buy in New Zealand?": 1. bareMinerals, 2. NARS
- Asked ChatGPT "What are the best tinted moisturizer brands in New Zealand?": 1. bareMinerals, 2. NARS
- Asked ChatGPT "What's the best tinted moisturizer brand in New Zealand for everyday makeup?": 1. bareMinerals, 2. NARS
- Searched Google, AI Overview "tinted moisturiser nz": 1. bareMinerals, 2. NARS

Not named in any answer: CeraVe, Rare Beauty and SkinCeuticals.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for bareMinerals changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for bareMinerals in New Zealand held steady at 480.
- Across the 12 months ending September 2026, bareMinerals’ share of searches among tinted moisturizer brands in New Zealand peaked at 3.8% in March 2026 and was lowest at 2.2% in January 2026.

## How did search popularity change for New Zealand tinted moisturizer brands in September 2026?

- In September 2026, NARS gained share of searches among tinted moisturizer brands in New Zealand, from 15.2% to 17.4%.
- In September 2026, CeraVe lost share of searches among tinted moisturizer brands in New Zealand, from 63.9% to 60.6%.
- Estimated monthly branded searches for SkinCeuticals in New Zealand rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
- Estimated monthly branded searches for Rare Beauty in New Zealand fell 27% over 12 measured months, from 3.7K to 2.7K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tinted moisturizer brands | 480 | 2.9% | 5 |
| Nov 2025 | Tinted moisturizer brands | 480 | 2.7% | 5 |
| Dec 2025 | Tinted moisturizer brands | 480 | 2.8% | 5 |
| Jan 2026 | Tinted moisturizer brands | 390 | 2.2% | 5 |
| Feb 2026 | Tinted moisturizer brands | 390 | 2.6% | 5 |
| Mar 2026 | Tinted moisturizer brands | 590 | 3.8% | 4 |
| Apr 2026 | Tinted moisturizer brands | 480 | 2.9% | 5 |
| May 2026 | Tinted moisturizer brands | 480 | 2.7% | 5 |
| Jun 2026 | Tinted moisturizer brands | 480 | 2.6% | 5 |
| Jul 2026 | Tinted moisturizer brands | 590 | 3.1% | 5 |
| Aug 2026 | Tinted moisturizer brands | 480 | 2.4% | 5 |
| Sep 2026 | Tinted moisturizer brands | 480 | 2.6% | 5 |

## How are bareMinerals’ branded searches counted?

Brandwave collects information about searches that people make online using bareMinerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bareminerals”

## Which tinted moisturizer brands compete with bareMinerals?

- [CeraVe](/demand/nz/brands/cerave): Head-to-head: /demand/nz/compare/bareminerals-vs-cerave
- [NARS](/demand/nz/brands/nars-cosmetics): Head-to-head: /demand/nz/compare/bareminerals-vs-nars-cosmetics
- [Rare Beauty](/demand/nz/brands/rare-beauty): Head-to-head: /demand/nz/compare/bareminerals-vs-rare-beauty
- [SkinCeuticals](/demand/nz/brands/skinceuticals): Head-to-head: /demand/nz/compare/bareminerals-vs-skinceuticals

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "bareMinerals: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/bareminerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bareminerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
