---
title: "Bang & Olufsen: search popularity and Share of Search in New Zealand"
description: "Bang & Olufsen makes speakers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/bang-and-olufsen"
publisher: "Brandwave"
---

# Bang & Olufsen: search popularity and Share of Search in New Zealand

Bang & Olufsen makes speakers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bang & Olufsen
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among speaker brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Speaker brands | 6 | 1.9% | 1.7K |

- [Speaker brands](/demand/nz/categories/nz-speaker-brands)

## How has branded search demand for Bang & Olufsen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bang & Olufsen in New Zealand fell from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Bang & Olufsen’s estimated Share of Search among speaker brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.2% in December 2025.

## How did search popularity change for New Zealand speaker brands in August 2026?

- In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
- Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
- Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speaker brands | 1.8K | 2.1% | 6 |
| Nov 2025 | Speaker brands | 1.8K | 1.5% | 6 |
| Dec 2025 | Speaker brands | 1.8K | 1.2% | 6 |
| Jan 2026 | Speaker brands | 1.8K | 2.1% | 6 |
| Feb 2026 | Speaker brands | 1.5K | 2.3% | 6 |
| Mar 2026 | Speaker brands | 1.6K | 2.2% | 6 |
| Apr 2026 | Speaker brands | 1.5K | 1.9% | 6 |
| May 2026 | Speaker brands | 1.7K | 2.1% | 6 |
| Jun 2026 | Speaker brands | 1.8K | 2.2% | 6 |
| Jul 2026 | Speaker brands | 1.7K | 2% | 6 |
| Aug 2026 | Speaker brands | 1.7K | 1.9% | 6 |
| Sep 2026 | Speaker brands | — | — | — |

## How is Bang & Olufsen measured?

Brandwave collects information about searches that people make online using Bang & Olufsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bang & olufsen”
- “bang & olufsen beosound 9000”
- “bang & olufsen bluetooth speaker”
- “bang & olufsen near me”
- “bang & olufsen new zealand”
- “bang & olufsen nz”
- “bang & olufsen soundbar”
- “bang & olufsen speaker”
- “bang and olufsen beosound”
- “bang and olufsen company”
- “bang and olufsen earbuds”
- “bang olufsen”
- “bang olufsen bluetooth speaker”
- “bang olufsen soundbar”
- “bang olufsen speaker”
- “bangolufsen”
- “bangolufsen soundbar”
- “hp bang and olufsen laptop”
- “hp elitebook bang & olufsen”

## Which speaker brands compete with Bang & Olufsen?

- [JBL](/demand/nz/brands/jbl): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-jbl
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-bose
- [Sonos](/demand/nz/brands/sonos): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-sonos
- [Ultimate Ears](/demand/nz/brands/ultimate-ears): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-ultimate-ears
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-marshall-audio

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bang & Olufsen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/bang-and-olufsen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/bang-and-olufsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.